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Difference between affiliates and joint ventures?


New Member
I see many affiliate programs but I also see many sites offering joint venture scripts. What is the difference between an affiliate program and a joint venture program? :confused:

Linda Buquet

Well I don't know the technical answer because I stay a mile away from JVs so have never dealt with the software.

In my mind JV's come up more in the "get rich quick" or "lastest guru ebook" or "hottest new way to rip off newbies" markets. You can tell from my tone I don't like that type of marketing.

Affiliate programs I think of more for legitimate retail type products and services although there are certainly affiliate programs for ebooks and digital products too.


New Member
I've seen a lot of affiliate programs advertised. Some of them have seemed to me to be "dodgey" for lack of a better word.

Of course there are many many legitimate affiliate programs out there, especially from legitimate retailers. What I don't understand is why these scripts are called "joint venture"? All they seem to be to me is a way of allowing affiliates to sell your product.

A joint venture to me would be where the cost of the venture is shared as well as the revenue.


<b><font size=2>In Memoriam - Loyal Administrator<
Often people use words in ways that they really shouldn't use them.

Everything that is called an affiliate program might not actually be an affiliate program. There are some multi-level marketing (MLM) programs that call themselves affiliate programs because of the bad reputation MLM has. But they aren't affiliate programs.

The "joint venture" term is also used in some strange ways.

Cross promoting is often involved. But one common method involves a list owner and someone who has a product. The list owner will send information about the product to people on his list then the list owner and the product owner both share in the sale. A script called a "joint venture" script is used to properly handle the money split. This can become a little complicated when a customer wants a refund.

The term "joint venture" is also used in other arrangements as well which might not be the proper use of the term and a "joint venture" script can be used in some of those arrangements as well.

Remember with affiliate marketing you never need to pay in order to join an affiliate program. You are right about legitimate affiliate programs from legitimate retailers.

You could have access to a large number of affilaite programs by joining Commission Junction, ShareASale, LinkShare, etc.