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Dating without Facebook

Discussion in 'General Affiliate Marketing Forum' started by Andy Haskins, Feb 18, 2014.

  1. Andy Haskins

    Andy Haskins Affiliate affiliate

    Hi Luke, thanks for participating in this AE Week.

    As a marketer and affiliate manager what effect have you seen on the dating vertical since Facebooks freeze on dating promotion? Have affiliates been able to adjust and recover well and do you recommend newbies still look at dating as a means to getting started in the AM industry?
    1 person likes this.
  2. newbidder
  3. LukePeerFly

    LukePeerFly Super Moderator Super Mod moderator Affiliate Manager Service Manager affiliate

    As I mentioned in my interview, we've definitely seen a slight decrease in dating traffic since Facebook's dating ban. Our industry is constantly changing and affiliates do a great job of keeping up with that change. With Facebook gone, I'm seeing more publishers asking about doing direct media buys and buys through networks like SiteScout. We've also seen an increase in interest in POF.

    I think advertising on POF should be a stepping stone in every affiliate's journey. It's something I go back to all the time. Dating will always be around and it's something every affiliate should learn to promote.

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