Common landing pages mistakes to avoid

[PureLander]

Here are some common mistakes about landing pages that may cost you conversion and you have to avoid.

1 - Slow page loading speed :

There are many ways to reduce the speed of loading :

> Reduce redirects
> Optimizing images
> Minifying Java Script, CSS and HTML
> Removing render-blocking JavaScript

2 - Multiple CTAs (calls to action)

If you are promoting many offers .. don't put them all on one Landing page .. use multiple and unique landing pages for each conversion ask.

3- Not optimizing your LP for mobile devices

If you don't have experiment with coding or if you wanted to save time, you can -simply- use a pre-designed theme or layout that will allow you make your LP responsive to any device (I'll definitely share a tutorial about this later)

4 - Making it complex for your visitors to understand what you're offering

Be smart in choosing your expressions and words, and make it as short and on the point as possible! Don't distract your visitors with long paragraphs or irrelevant headlines.

5 - Lack of images

Notice the difference between these two LPs

6- Using Low quality images or irrelevant images (or irrelevant content in general) :

7 - Not A/B testing your landing pages

Testing is SO important, this will make you figure out which one of your LPs will get more clicks and more conversion.

✿ Samira ✿

 

[Honeybadger]

Grade A post
Thank you @PureLander / Samira

1. Slow Loading --> I use Google Analytics
It shows all page loading speeds
Looking for 3 seconds max
Two good tools I use to find

1. Reasons for slow loading
2. Ways to increase speed

Are GTmetrix | Website Performance Testing and Monitoring and PageSpeed Insights

2. Multiple CTAs --> Rule of thumb I use is

1. One main CTA at the page header but under H1 heading
2. Product options in the middle
3. One CTA at the page footer

You are correct
Don't confuse visitors with multiple CTAs together

3. Mobile optimized --> Google tools mainly
I use two tools

1. Mobile-Friendly Test - Google Search Console
2. Google Search Console

Google Search Console flags mobile errors
Have tried Google Amp
But no, it isn't ready yet
Strips out tool much vital code
Would try again next year

4. Confusing content --> Strong H1 titles
Also good meta data
Main paragraphs should be 1 or two sentences
People cannot stand lots of top text
It's just for SEO most sites do it
Better is GET TO THE POINT quickly
Or lose visitors quickly

5. Pictures --> Important to make sure
Images used always relevant to page/product/service
I use a simple Google search

Google Images

Google Images. The most comprehensive image search on the web.

www.google.com

Input keywords of H1 title
Then view images top of Google Image Search
Find similar image from Pixabay
Or any free image bank site

6. Images --> Pixabay.com is a good resource
There are many others too
Pixabay is very simple to use
The fastest loading images have the least colours
People relate to people
So faces are good
I have tried JPEG black and white image faces
Load fast
You can download Pixabay pictures in color
Then change to B&W using free Adobe Spark

Adobe Free Online Photo Editor | Adobe Express

Use the Adobe Express free online picture editor for quick and easy photo enhancement such as adding text to photos. Edit, crop, and resize automatically for social ready images in seconds.

www.adobe.com

7. AB Testing --> Admit I don't do this enough
Samira what's your advice?
Thank you again for sharing
Please keep posting your Grade A content

 

[Graybeard]

There is a close in sales I learned many, many years ago called: The positive alternative choice close.
Predigital days dinosaur time ...
Common terms: Yes or yes --Door A or Door B

So, I have to disagree with

2 - Multiple CTAs (calls to action)

My multiple offer affinity test results on one popup (technically the media's "landing page").


A.) 218/374 = 58.2%
B.) 156/374 = 41.7%

A was [_TOP_]
B was [_MIDDLE_]

pop was 320x640 portrait

If I was working in the context of a multiple-scroll length page I would use a CTA for each scroll length.
There should always be a buying (CPA) opportunity in sight.
Don't make the buyer need to think too much and have to search out the (or a) decision location.

The scroll depth and the CTA clicked out can also be a strong indicator --the CTA link HAS to be tracked.

The link the viewer(read: the person referred from the ad) clicks has to be to your tracker (or your server log recording click-outs to a remote offer).

The questioned answered: Is you landing page effective in the first scroll or does the viewer want to read more into the next scroll?

8. Know when to STFU and let the buyer buy!

One of the biggest mistakes is talking the buyer to death with your pitch bullshit and either confusing that person or alienating them.
Keep to your key selling points and make it a selling page and not not make an SEO experiment out of a AD->CPA scenario. They are two different animals.