Hello, this is Dable, No.1 native ad network in Asia. With this global leading network, you can promote your products or services to 3,000+ premium media in Asian regions including Korea, Taiwan, Japan, Indonesia, Vietnam, Malaysia, Thailand and Australia!
Today, we are going to explain what Dable focuses on firstly, and share the success case of dating/marriage vertical with you. Please refer to the content below and hopefully it helps you create ad capaigns with great results.
What makes Dable special: Customer Discovery
Customer Discovery is a method of finding customers where the system identifies and widens reach towards users who are seen as targets, based on user profile set by the advertiser.
About Dable Customer Discovery
Dable provides advertisers with an award-winning interface that allows advertisers to manage content, adjust audience targeting, and monitor performance all in the same place. On top of that, machine learning technology and innovative personalization algorithms help advertisers gain success in their campaigns.
Dable has also recently launched the Dable Native Ad Exchange, the largest RTB-based Native Ad Exchange in Asia. Through Dable Native Ad Exchange, advertisers can execute advertisements more effectively by purchasing the desired ad units from a wide range of premium inventories across Asia.
If your team has just entered a new marketplace in Asia, Dable is the perfect bridge for a soft launch. If your team has already has decent traction and is considering to further cement its position as a market leader, Dable's premium ad network and proprietary technology can help to reach your desired audience and grow your business.
Success Case of Soohyun
Soohyun is an upper-class marriage consulting agency targeting white-collar professionals in Korea with a nearly perfect satisfaction rate.
Challenge: Collect Leads from users interested in Marriage
SOOHYUN is one of the famous marriage consulting agency in Korea. While running banner ads for its advertisement, SOOHYUN felt typical marketing channels were not enough to draw people’s attention, as marriage service business requires high involvement. In seeking new marketing tactics SOOHYUN came across Dable, whom they decided to partner with to obtain DB from potential customers.
Solution: Change the way of exposing content
SOOHYUN ran article-type ads for PC users. Ads were shown randomly without considering the audience, so SOOHYUN decided that they need more precise targeting. As a result, it made personality test-type ads for specific targets on PC and mobile. Many of the ads were organized into different campaigns considering the day of the week, time of the day and media. All campaigns were exposed to specific targets by using Dable’s personalized recommendation logic.
Result: Higher CTR, lower CPC
Soohyun’s campaign showed higher CTR and lower CPC, compared to existing banner ads, and acquired a substantial number of leads.
Discover your new customers with Dable AI
Want to find out more? Please leave a note or ask me anything detail here.
Today, we are going to explain what Dable focuses on firstly, and share the success case of dating/marriage vertical with you. Please refer to the content below and hopefully it helps you create ad capaigns with great results.
What makes Dable special: Customer Discovery
Customer Discovery is a method of finding customers where the system identifies and widens reach towards users who are seen as targets, based on user profile set by the advertiser.
About Dable Customer Discovery
Dable provides advertisers with an award-winning interface that allows advertisers to manage content, adjust audience targeting, and monitor performance all in the same place. On top of that, machine learning technology and innovative personalization algorithms help advertisers gain success in their campaigns.
Dable has also recently launched the Dable Native Ad Exchange, the largest RTB-based Native Ad Exchange in Asia. Through Dable Native Ad Exchange, advertisers can execute advertisements more effectively by purchasing the desired ad units from a wide range of premium inventories across Asia.
If your team has just entered a new marketplace in Asia, Dable is the perfect bridge for a soft launch. If your team has already has decent traction and is considering to further cement its position as a market leader, Dable's premium ad network and proprietary technology can help to reach your desired audience and grow your business.
Soohyun is an upper-class marriage consulting agency targeting white-collar professionals in Korea with a nearly perfect satisfaction rate.
Challenge: Collect Leads from users interested in Marriage
SOOHYUN is one of the famous marriage consulting agency in Korea. While running banner ads for its advertisement, SOOHYUN felt typical marketing channels were not enough to draw people’s attention, as marriage service business requires high involvement. In seeking new marketing tactics SOOHYUN came across Dable, whom they decided to partner with to obtain DB from potential customers.
Solution: Change the way of exposing content
SOOHYUN ran article-type ads for PC users. Ads were shown randomly without considering the audience, so SOOHYUN decided that they need more precise targeting. As a result, it made personality test-type ads for specific targets on PC and mobile. Many of the ads were organized into different campaigns considering the day of the week, time of the day and media. All campaigns were exposed to specific targets by using Dable’s personalized recommendation logic.
Soohyun’s campaign showed higher CTR and lower CPC, compared to existing banner ads, and acquired a substantial number of leads.
Discover your new customers with Dable AI
Want to find out more? Please leave a note or ask me anything detail here.
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