In a highly competitive vertical like adult dating, it’s no longer enough to simply drive traffic — you need to track deeply, optimize quickly, and automate smartly. This case highlights how switching to API integration via the Marksel platform helped increase EPC by over 10%, with measurable impact on ROI.
Background
- Offer Source: Affmy (Direct)
- Vertical: Adult Dating
- Geo: United States
- Traffic Source: Branded members area traffic (native placements inside dating products)
- Tracking Solutions Used:
Binom / Keitaro (legacy tracking setup)
Marksel platform (with API tracking)
Test Structure
We launched two parallel campaigns to evaluate the impact of API integration:
Campaign 1 — Standard Funnel (No API)
- Used typical landing pages to warm up users
- Click-based tracking only
- No backend data exchange
- Conversions tracked passively through pixel/postback
- Limited optimization opportunities
- Integrated API tracking to establish real-time data exchange between traffic and offer platforms
- Modified landing pages to include an email capture form
- Used backend logic to push session data instantly
- Enabled creative and landing page automation based on user interaction and source performance
- Improved attribution accuracy and control over each touchpoint
Results Breakdown
Without API (Standard Funnel via Affmy Direct)
Visits: 3,260
EPC: $0.1678
With API (Integrated via Marksel)
User Sessions: 1,355
EPS (Earnings per Session): $0.185
CR (Conversion Rate): 83.0%
ROI: 1.28
Why API Makes a Difference
API integration isn’t just about cleaner data — it unlocks a new level of control and flexibility, especially in dynamic verticals like adult dating.
Here’s what we achieved thanks to API tracking on Marksel:
Higher EPC (+10%) through better targeting and session tracking
Landing Page Personalization: We could test and switch landings in real time, depending on traffic quality
Creative Optimization: Creatives were adapted dynamically based on user agent data and click patterns
Traffic Routing Logic: API allowed for redirect adjustments mid-session without losing attribution
Reduced Discrepancy: Server-to-server data exchange eliminated gaps between platforms like Affise, Binom, and advertiser’s endpoint
Faster Iteration: We could implement micro-changes (copy, flow, prelanders) and see results in real time
Lessons Learned
Working with click-only funnels is no longer viable if you want to scale profitably. Discrepancies, broken attribution, and delayed data make optimization nearly impossible.
API tracking:
- Provides reliable and rich performance data
- Enables automated funnel control and testing
- Drives higher CR, EPC, and ROI
- Reduces tech debt and manual ops across tracking systems
For affiliate teams, media buying agencies, or networks operating in the adult vertical, Marksel with API tracking and Cascades management is a game-changer.
It’s not just about tracking.
It’s about building smarter funnels that adapt, learn, and scale — automatically.
Want to see what API can do for your traffic?
Let’s talk — or test. We’ll help you integrate, optimize, and win.
