Hey guys! As you may know, TikTik gave incentives to New US accounts with their TikTokBack-to-BusinessProgram. New accounts got $300 and “additional spending will be matched 1-to-1 with ad credit, up to $2,000 USD per business”. Account should be registered for a company and verified by TikTok. Ad credits should be spent until the 31st of December, 2020.
We were lucky to buy several accounts ($25 per account) and test different offers with them. This case study is about a Car Insurance offer ($8.5 per lead) which we have run with one account.
Campaign and ad sets settings:
Advertising objective: conversions
Optimization with a pixel installed on page after lead submit
Age: 18-55+
Interest, Category: no limit
Ad creatives:
We can’t share exact creatives which we used but we can share similar approaches that we found on spy tools:
Ideas for video:
I was paying for car insurance $XXX per month but found this website and now pay $XX per month
We don’t drive at the same time anymore, why should we overpay for our car insurance?
This website helped me to save hundreds of dollars
It found cheaper policy for me in less than 60 seconds
Want to get some examples of videos that we found? Ask your affiliate manager!
Prelander
We used a simple prelander with a one step form where the customer should fill his zipcode and then we redirected him to the offer page. Example of such a prelander is below (note: not our real prelander).
Results:
Tiktok statistics show less conversions that were in reality. Our real results were the following:
Statistics from Marketcall:
Period: 2-17 Dec 2020
Leads: 215
Payout per lead: $8.5
Revenue: $1827.5
Real ad spend: $994,1 ($300 free ad credit, then 50% free ad spending)
Account cost: $25
Profit ≈ $808.4
ROI 81%
In conclusion, we want to say that running accounts with free ad credits is an easy way to make money. The main problem is finding good TikTok account sellers. But don’t worry if you are late for TikTok bonuses. Once the free ad credit period is over, then overall CPM will decrease greatly.
Our benefits include:
- Weekly net 7 payments
- Templates of prelanders
- Easy pixel set up
- Free mastermind groups for affiliates
- Marketcall virtual cards for Facebook advertising (you can withdraw earnings to them)
Sign up now
Last edited:
