Tonight, as per usual, I was looking for one thing and found another. This one is important for all of us Canucks and for anyone else who has Canadians on their email lists.
This is an explanation in layman's terms about Canada's Anti-Spam Legislation (CASL), which is due to take effect on July 1st.
All About CASL (Canada's Anti-Spam Legislation) in Plain English | Elite Email Blog
I think it goes to the point of ridiculous but the government didn't ask my opinion before having their geniuses draft the legislation.
Just in case you don't read it but do have Canadians on your list(s)
There's more, too.
All the ludicrous rules are meant to reduce spam and they apply to everyone, regardless of what country you're from.
If an email is sent to or comes from a computer that is located in Canada, you can be fined up to $1,000,000 and/or imprisoned for non-compliance.
And anyone can report you. Hence, start keeping records now, in case you have to prove somebody really did give you consent but just forgot they did.
Be sure to read the section entitled, What Should You Be Doing to Prepare for CASL? I don't think you'll be impressed. Not in a good way, at least.
The article on that site also compares CASL with CAN-SPAM, so you can see the differences.
Boy, I thought things were fairly relaxed here. That certainly is about to change.
This is an explanation in layman's terms about Canada's Anti-Spam Legislation (CASL), which is due to take effect on July 1st.
All About CASL (Canada's Anti-Spam Legislation) in Plain English | Elite Email Blog
I think it goes to the point of ridiculous but the government didn't ask my opinion before having their geniuses draft the legislation.
Just in case you don't read it but do have Canadians on your list(s)
- Start documenting clear consent NOW. Be prepared to prove consent with time and date stamp, if necessary, as well as how your relationship with the list subscriber began.
- Remove ticks from any signup forms. That's considered trickery, let the consumer check the box.
- Remove all marketing language from any electronic purchase receipts. That's right - no post sale upsells or offers.
- Never, ever, ever send any kind of email after someone opts out. No, "Are you sure?" emails.
There's more, too.
All the ludicrous rules are meant to reduce spam and they apply to everyone, regardless of what country you're from.
If an email is sent to or comes from a computer that is located in Canada, you can be fined up to $1,000,000 and/or imprisoned for non-compliance.
And anyone can report you. Hence, start keeping records now, in case you have to prove somebody really did give you consent but just forgot they did.
Be sure to read the section entitled, What Should You Be Doing to Prepare for CASL? I don't think you'll be impressed. Not in a good way, at least.
The article on that site also compares CASL with CAN-SPAM, so you can see the differences.
Boy, I thought things were fairly relaxed here. That certainly is about to change.
Last edited: