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Guide Budget Analytics: 5 Free Tools for Analyzing SMM Promotion

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Without analytics, SMM promotion turns into a "guess what will work" game, where every attempt is a financial risk. Fortunately, there are free tools that save your budget. In this article, we'll look at 5 free tools that allow you to analyze your SMM promotion, even if your budget is zero.

1. Built-in Social Media Analytics​

Always use analytics. It is the most important tool that comes standard with all platforms: Facebook, Instagram, TikTok.

  • Audience demographics. The age, gender, location, and interests of your followers. This helps you create content that precisely meets their needs.
  • Reach and impressions. How many unique users saw your content and how many times it was shown.
  • Engagement. Likes, comments, saves, shares. This is a key metric that indicates how interesting your content is to the audience.
  • Best time to post. The time of day and day of the week when your audience is most active. How to use: Regularly check the "Insights" or "Analytics" section and see which posts got the most engagement. If a product review video got a lot of saves, your audience finds it interesting. Make a few more videos like that.

2. Google Analytics​

If you use social media to drive traffic to your website or online store, Google Analytics is an indispensable assistant. This service allows you to track a user's journey from a social media click to making a purchase. What you can learn:

  • Traffic sources. You'll see how many users came to your site from Instagram, Facebook, or other platforms. This helps you understand which platform brings the most traffic.
  • User behavior. How much time they spent on the site, which pages they visited, and what they ultimately bought.
  • Conversions. You can track how many purchases or leads were generated by users coming from social media. How to use: Install Google Analytics on your website. Use UTM tags in the links you post on social media.

3. Popsters​

Popsters is a service for analyzing competitors' content. It allows you to analyze up to ten posts from any public account on various social media for free. It's a great way to "spy on" successful strategies. What you can learn:

  • Competitors' most popular posts. Which topics, formats, and types of content get the most engagement from their audience.
  • Optimal posting time. When your competitors publish posts that get the most likes and comments.
  • Audience engagement. How your competitors' engagement compares to yours. How to use: Enter a link to a competitor's account and select a time period. The service will provide a report that shows what "clicks" with their audience. Use this data for inspiration, but don't copy the content.

4. Free Audience Parsers​

Parsers are programs that collect public data about social media users. Many have limited free functionality, which is enough for basic analysis. What you can learn:

  • Competitors' active audience. Who comments on and likes your competitors' posts. You can collect this audience and run targeted ads to them.
  • Find opinion leaders. Find micro-bloggers with your target audience for cross-promotion or paid advertising. How to use: Find free parsers for the social network you need and try to gather a database of your competitors' followers or interest groups. This will help you set up more precise and effective ads.

Conclusion​

Budget-friendly analytics are a necessity when you're starting out. Start analyzing now, and you'll see how your SMM budget becomes much more effective.
 
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