Graybeard
Well-Known Member
Case Study: Party Hard Travel lifted signups +5% by answering visitor questions sooner and building intent with smarter placement.
If you tell the viewer what they want to know, the intent level toward conversion increases.
Stop hiding what users are looking for, and stop being your own worst enemy.
Top 5 lessons:
Result: +5% signups from simple, low-effort tweaks. Small above-the-fold changes = measurable ROI.
Win Report: Less hero, more party (and 5% more sign ups) | Conversion Rate Experts
If you tell the viewer what they want to know, the intent level toward conversion increases.
Stop hiding what users are looking for, and stop being your own worst enemy.
Top 5 lessons:
- Crop oversized header images to avoid “false bottoms.”
- Show trust early—reviews/social proof above the fold.
- Scale the positioning with media queries for desktop/tablet/mobile size screens.
- Add quick nav anchors to prices, offers, calendars.
- Reassure upfront—move guarantees/warranties higher; scale for desktop/tablet/mobile.
- Use scrollmaps & heatmaps—see what users really view (or miss).
Result: +5% signups from simple, low-effort tweaks. Small above-the-fold changes = measurable ROI.
Win Report: Less hero, more party (and 5% more sign ups) | Conversion Rate Experts
