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Bidding on Website Click on FB....

Discussion in 'General Affiliate Marketing Forum' started by K, Dec 18, 2013.

  1. K

    K Administrator Administrator affiliate

    I'm interested which option everyone selects when using oCPM?

    Bid for Clicks
    Bid for Engagement etc?
  2. terraleads
  3. LukePeerFly

    LukePeerFly Super Moderator Super Mod moderator Affiliate Manager Service Manager affiliate

    It depends on what I am trying to accomplish. Lately on my Teespring campaigns I've been specifically selecting Website Clicks, but I've also tested Conversions. Usually if I'm trying to get a bunch of engagement on a specific post I'll just select that option.

    Overall, I don't think it really makes a huge difference. The difference seems to be how Facebook Ads does reporting on your main report, but you can always run a custom report and track everything with that anyway.

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