ASO Backlink Strategy?
- Thread starter Mr. FOX
- Start date
kabirthapar
New Member
This is how you implement ASO:
1. Select short keywords with less than 50 (200) competitors. This way your app will be visible in the search results if the keywords work.
2. Optimize the app name and its description. Use App codes App Store SEO + iPhone and iPad app marketing that helps you perform keyword research.
3. Monitor the results of your ASO. When you are ready to update your app, remember to optimize the app description and the list of keywords. Remove those that do not work as well.
4. Introduce the feedback loop and ask your users leave reviews and ratings.
1. Select short keywords with less than 50 (200) competitors. This way your app will be visible in the search results if the keywords work.
2. Optimize the app name and its description. Use App codes App Store SEO + iPhone and iPad app marketing that helps you perform keyword research.
3. Monitor the results of your ASO. When you are ready to update your app, remember to optimize the app description and the list of keywords. Remove those that do not work as well.
4. Introduce the feedback loop and ask your users leave reviews and ratings.
Nice information you had shared about App Search Optimization. Thank you.
Thanks for the share buddy. ASO is something I have come across on this forum but I have never come to understand it. I have come across the post and triggered just to know what it means. So I can say that through the post, I have in did learned a new thing today, which is just awesome. My buddy who has shared the implementation guides, thanks a lot.
Almost it looks like general SEO. Is there any specialised tool which helps me to get the right keyword for ASO or just use as usual keyword planner?
Very informative post you have shared thank you.
Ashley Prince
Member
To improve your ranking on App Stores, you've got to do these things for sure:
1. Use screenshots on your app page. This increases the chances for downloads
2. Rating. The better the rating, the higher ranking for your app.
3. Keywords. Try to put as many keywords as you can in the app name itself. But make sure you put the main and eye catching ones within the first 25 characters of your app name.
4. Use as many app publishing platforms as possible. The more, the merrier.
5. App Description. Use as many relevant keywords as you can in the app description section.
6. Updates. Keep updating the app by introducing something new in it.
hey everyone,
Thanks for the all informations.
see you around the forum !
Tony from Paris
Thanks for the all informations.
see you around the forum !
Tony from Paris
Last edited by a moderator:
D
DeltonR
Guest
Very very informative post here. I got to know about ASO through this thread. Glad to get it here. lol
1.
When selecting keywords with low competition (under 50 or 200 apps), do you prioritize transactional intent or volume first — especially in the gambling vertical where many high-intent terms are often restricted or banned?
2.
How do you adapt metadata (title, subtitle, long description) for App Store vs. Google Play, given the strict compliance policies for real-money gaming apps?
3.
What tools or internal metrics do you rely on most to measure keyword effectiveness in gambling apps, beyond install volume — e.g. retention, ROAS, or LTV segmentation by keyword cluster?
4.
How do you handle rating/review acquisition in markets where incentivized actions can trigger penalties or review filtering — particularly for Tier-1 GEOs?
5.
Have you tested optimizing creative assets (icon, screenshots) based on player psychology specific to casino genres like slots, blackjack, or sweepstakes, and if so, what insights have you gathered?
Graybeard
Well-Known Member
@ProfyHunter :: did you check the date on this thread?
A lot of these are *archived posts*. This one’s **nine years old**.
WELCOME ABOARD ...
━━━●──────────────
Bottom line: Unless the casino is fully licensed (U.S., Malta, UK), you're not going to see real SEO traction --no matter how clever your
keyword clustering sounds.
**Retention, ROAS, LTV by keyword cluster** --that's nice in theory. However, without a real campaign, attribution tracking, and actual player cohorts, you're just doing mental gymnastics. No tool does this for you out of the box.
Run traffic. Track users. *Then* start slicing data.
Q: What Tracker are you currently using --and how are you using it?
A lot of these are *archived posts*. This one’s **nine years old**.
WELCOME ABOARD ...
━━━●──────────────
Bottom line: Unless the casino is fully licensed (U.S., Malta, UK), you're not going to see real SEO traction --no matter how clever your
keyword clustering sounds.
**Retention, ROAS, LTV by keyword cluster** --that's nice in theory. However, without a real campaign, attribution tracking, and actual player cohorts, you're just doing mental gymnastics. No tool does this for you out of the box.
Run traffic. Track users. *Then* start slicing data.
Q: What Tracker are you currently using --and how are you using it?
We're currently using AppsFlyer for campaign-level attribution combined with adjusted keyword cluster tracking through deep links and channel tagging. For organic split, we tag users from ASO-driven traffic using smart banners and App Clips to simulate attribution zones.
But you're absolutely right — without paid user cohorts and retention tracking, ASO insights stay theoretical.
Q; How are you segmenting ROAS or retention curves in your own campaigns — per keyword group or per creative cluster (e.g. theme-based casino funnels)?
But you're absolutely right — without paid user cohorts and retention tracking, ASO insights stay theoretical.
Q; How are you segmenting ROAS or retention curves in your own campaigns — per keyword group or per creative cluster (e.g. theme-based casino funnels)?
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