What does success means to you in business?
I believe a successful businesses strategy is materialized out of a combination of hard work, luck and more importantly, seeing opportunity where others do not and making it happen. By achieving realistic goals, and seeing some profit, you will have a positive impact on both your own worth and also help other parties to the venture grow.
My goals are realistic, or so I believe based on my life's experiences. When I see charlatans pitching their programs, and in affiliate marketing;
offers and pay-outs
--I know most, if not all, the sales and marketing bullshit
--because I have participated in it most of the 40 years of my working life.
There is an old saying: You can't bullshit a well trained bullshitter.
As an affiliate, you are constantly promoting other people's products and services. If your CPA requires a sales conversion -- if you don't make any sales, you won't earn any commission. So in essence, you are being used as free branding advertising and are not compensated.
The lack of transparency can be frustrating. This often manifests itself in outright shaving or intentionally allowed slippage when a cookie is used for tracking or your lifetime revenue can be lost when a customer creates a new account. So even then, you might not get the full amount that you were expecting.
Rejection is part of selling anything. Sometimes you will market a product or a service, but rarely, or possibly never, is it bought creating a sales conversion event. Not every product or service is a good fit for everyone.
When a product, or an offer, doesn't sell or create a CPA conversion, that can mean several things;
- Your ads are misleading and the product/offer cannot deliver what you have promised.
- The ad traffic is mostly bots and fraud.
- If you are an affiliate;
- the program or the offer owner may be shaving, usually only some of the time, using a random algorithm
- this is easy to do with a programmatic algorithm and very hard for you to detect.
What do you do?