I would say I'm an ethical webmaster. I try to write content for humans, and not computers, I don't spin content, and I put effort into my articles. Rarely, I will include an affiliate link to a product, but sometimes, I will dedicate an article just for the affiliate link. If it's dog cages, I would write an article about it, and include a link, but I have only done that once so far. I don't use any blackhat methods, and I try to obey their TOS.