Anyone Tried Using AI To Optimize Their Campaigns?

First off, I hope everyone is well!

So, not sure if anyone has heard of using AI for ad optimization but I think it's a relatively new concept for the most part. Essentially, there's a few companies out there that have developed custom AI print tracking that incorporates machine learning to help optimize your ads and even campaigns as a whole. What comes to mind are companies like Hyros or Albert AI. I found Albert to be more professional and credible than Hyros. Why? If you go to the Hyros FAQ, there's a tonne of spelling mistakes. Very bizzare.

That being said, has anyone ran any digital marketing campaigns using AI scripts to help optimize their ads? There's big claims that it can optimize better than any human since it's AI and AI can actually sort out which of your ads are performing better than others. As you all know, having the percise info on which ad sub-groups are outperforming others is quite difficult. Even with a tonne of split testing it is hard to get such percise answers. Furthermore, the AI can also learn what time of day is most effective for your ads to be displayed. Think of it as "hyper-optimization" for your campaigns.

Lastly, has anyone used this sort of Saas as an affiliate marketer? Seems like it's mostly catered to businesses that are doing their own in-house marketing, or by agencies. I don't see why solo affiliates can't incorporate this software into their own campaigns. (provided they have the budget, of course) Anyone on here tried before?

Many thanks!

 

Interesting, thanks for the response! I also learned about a company called Madgicx that does pretty much that but exclusively for FB and Google campaigns. Have you ever heard of it or used it? Seems to have overall positive reviews.

The reason why I have been keen on learning about this sort of SaaS is because I wonder if implementing it is the future. I feel like AI will get so good eventually, it would be super hard to compete with it if you're still manually optimizing. Maybe it's too early for it as you say, though.

Say I had a pretty good campaign now and I was competing against someone that has a similar campaign but is using something like Madgicx where AI can help them determine the right amount of bidding, budget, creative insights, ad copy insights, etc. I wouldn't feel too confident that I'd be able to out-optimize the AI and get better results with my campaign. So does that mean that anyone who doesn't use this kind of SaaS would eventually be at a disatvantage? Thanks agian!

 

Interesting. I wonder if you had a big testing budget and were able to acquire more data, if these tools would get better and better. I'd assume that's how it works. I do remember reading that one of the founders of one of those companies had to hire a data scientist to help in the development and implementation process..

 

Got you, so you don't think that a company like Madgicx can add value in campaign optimization?