Seeking Help Amazon Marketing Strategy

[robertbanking]

Hello you very wonderful and intelligent people that make up this forum, i truly hope you are having a positive week and things are going well for you.

I have been reading up about Amazon and it spends around $21 billion a year on advertising, this includes PPC Campaigns to various aspects of the Amazon website, including direct product listings, which i find extraordinary.

I please kindly wondered for a company this size, would Amazon have a single login with Google for its PPC Campaigns and have multiples campaigns live at the same time please, leading to different pages of the Amazon website? Further would Amazon outsource this work to a team of PPC Experts to handle all its marketing efforts please? If anyone kindly had any thoughts on this i would be forever grateful and thankful it would mean the world to me.

I truly hope you achieve massive success with your business goals. Have a lovely new week ahead and i truly hope things continue to go positive for you. Sending you lots of good wishes and i truly hope you have a wonderful and happy life. With my every best wishes.

 

[Henry Johnson]

Hey, really liked your post . you’ve got some great insights on how large-scale ad budgets are managed. I’ve actually done some related work and have a few thoughts that might interest you. *** Edited by Admin ***

 

[T J Tutor]

Hey, really liked your post . you’ve got some great insights on how large-scale ad budgets are managed. I’ve actually done some related work and have a few thoughts that might interest you. *** Edited by Admin ***

Stop trying to take members off site and private!

 

[Ariel-ActiveRevenue]

hey robert - scaling at that level is never about just “one login” or one team—it’s usually a mix of internal ppc managers, automation systems, and outside agencies handling different regions and verticals. amazon is massive, so think of it less like a single ad account and more like dozens of specialized units running campaigns with shared data but independent execution.

if you’re curious how smaller advertisers can apply the same logic, the key is redundancy and diversification: run multiple funnels, test angles in parallel, and don’t rely on one channel or one tracking setup. that’s what allows you to scale without breaking the system.

this is exactly the approach we follow at activerevenue with our self-serve dsp. we help teams scale across push, pop, video, and redirect traffic on cpc/cpm, giving them control over bids, geos, and optimization without the chaos of trying to juggle it all manually. if you want to explore how that could work for your setup, hit me up in private