This article breaks down the various issues involved and shows how to measure the impact, when affiliates direct link their PPC campaigns to the merchant instead of linking to the affiliate's own landing page first.
I wish more merchants would allow affiliates to direct link as it's especially helpful for allowing affiliates to test a campaign prior to building out an landing page or landing site. I can understand the issues raised in the article to some degree however, if the merchant already has their own PPC campaign going.
I wish more merchants would allow affiliates to direct link as it's especially helpful for allowing affiliates to test a campaign prior to building out an landing page or landing site. I can understand the issues raised in the article to some degree however, if the merchant already has their own PPC campaign going.
<strong><a href="http://searchengineland.com/direct-linking-affiliates-nuisance-or-real-problem-17054">Direct Linking Affiliates: Nuisance Or Serious Problem?</a></strong>
"Most affiliate managers and brand owners agree that they are not fond of the practice where affiliate marketers direct link from a search campaign to the advertiser?s web site. While frowned upon, the practice may be simply a nuisance because you just don?t like it or could become a more serious problem that is costing money either directly or indirectly due to skewed decisions. The only way to know for sure is to measure the impact with real quantifiable numbers."