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Advertisers on Igaming in africa

iGaming in Africa is a growing but still under-tapped market, so you’re asking the right question. a few direct advertisers you might consider reaching out to include brands like Betway, 1xBet, Premier Bet, and SportPesa, all of which are very active in multiple African GEOs and often open to direct affiliate partnerships in regions like Nigeria, Kenya, Ghana, and South Africa.

it’s also worth looking into local/regional operators that are less known internationally but have licenses and market presence in specific countries — these can sometimes offer better rev-share deals and less competition. if you’d like, I can share some insight on what traffic sources tend to convert best for African iGaming and how we at ActiveRevenue help partners scale campaigns in these GEOs. Would that be useful?
 
Hello, @LitleMaestro
In case you're also looking for converting traffic for this niche and GEO, consider HilltopAds – a leading advertising network with billions of daily traffic from all over the world. Curious about potential results?

Just check out recent case study on our blog based on results of our advertiser, who promoted iGaming offer with $4 198,08 revenue in two weeks. Case also contains information about niche trends and challenges, as well as step-by-step strategy and ad campaign set up you can use to promote such offers. Link to the case study!

Other advantages for advertisers:

  • Access to 39,000+ premium traffic sources from all GEOs
  • Good CPM rates specifically tailored for Popunders
  • Advanced advertising tools: Auto-Optimization, Interest-Based Targeting, CPA Goal
  • 10+ precise targeting options (GEO, devices, browsers, OS, IPs, and more)
  • Constant manager support
It's super easy to start: sign up via this link, contact a personal manager to receive expert recommendations, and launch up your ad campaign!
 
Hello, @LitleMaestro
In case you're also looking for converting traffic for this niche and GEO, consider HilltopAds – a leading advertising network with billions of daily traffic from all over the world. Curious about potential results?

Just check out recent case study on our blog based on results of our advertiser, who promoted iGaming offer with $4 198,08 revenue in two weeks. Case also contains information about niche trends and challenges, as well as step-by-step strategy and ad campaign set up you can use to promote such offers. Link to the case study!

Other advantages for advertisers:

  • Access to 39,000+ premium traffic sources from all GEOs
  • Good CPM rates specifically tailored for Popunders
  • Advanced advertising tools: Auto-Optimization, Interest-Based Targeting, CPA Goal
  • 10+ precise targeting options (GEO, devices, browsers, OS, IPs, and more)
  • Constant manager support
It's super easy to start: sign up via this link, contact a personal manager to receive expert recommendations, and launch up your ad campaign!
Who are some of the direct advertisers for africa that you have?
 
iGaming in Africa is a growing but still under-tapped market, so you’re asking the right question. a few direct advertisers you might consider reaching out to include brands like Betway, 1xBet, Premier Bet, and SportPesa, all of which are very active in multiple African GEOs and often open to direct affiliate partnerships in regions like Nigeria, Kenya, Ghana, and South Africa.

it’s also worth looking into local/regional operators that are less known internationally but have licenses and market presence in specific countries — these can sometimes offer better rev-share deals and less competition. if you’d like, I can share some insight on what traffic sources tend to convert best for African iGaming and how we at ActiveRevenue help partners scale campaigns in these GEOs. Would that be useful?
it's a real problem. so few advertisers...
 
Who are some of the direct advertisers for africa that you have?

You can sign up to our platform as an advertiser, and then ask your personal manager about traffic sources. Can't promise you that he will share such information with you, but you can try!
 
Hi there!


If you're looking for direct advertisers in the iGaming space targeting Africa, here are a few strong options and tips to help you get started:




✅ Recommended Direct Advertisers & Networks in iGaming (Africa-Focused)


  1. Betway Africa
    • Operates legally in multiple African countries (Nigeria, Kenya, Ghana, South Africa).
    • Offers affiliate programs with rev-share and hybrid models.
    • Reliable brand recognition and strong local user trust.
  2. SportyBet
    • Very popular in West Africa (especially Nigeria and Ghana).
    • Often open to direct affiliate or media-buying partnerships.
    • Fast-growing with aggressive marketing budgets.
  3. 1xBet / 1xPartners
    • Strong presence across the continent.
    • Offers a global affiliate program, but you can request direct terms or country-specific campaigns.
    • High-converting localized landing pages and flexible payout models.
  4. Premier Bet
    • Operates in over 20 African countries.
    • Has local offices and sometimes engages in direct media deals.
    • Good for both sportsbook and casino offers.
  5. MozzartBet
    • Strong in East Africa (Kenya, Uganda, Tanzania).
    • Runs targeted campaigns and may partner directly with affiliates or publishers.
 
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