Hello, people!
I just got a job as a media buyer and I don't really know what I'm doing. I was hoping to learn a thing or two in this forum (For now I also hope not to get bombarded by ad exchange sales people trying to recruit me to their platform)
I've been working for a month now and all I was doing is to contact publishers directly and trying to buy display media on their websites (I even managed to buy one or two within our CPM budget) but the rest gave me insane offers (Some even tried to sell me in $35 CPM LOL)
I was hoping to study Programmatic and DSP (or DPS?) But I have no idea where to start...
Any tips would be very much appreciated!
I just got a job as a media buyer and I don't really know what I'm doing. I was hoping to learn a thing or two in this forum (For now I also hope not to get bombarded by ad exchange sales people trying to recruit me to their platform)
I've been working for a month now and all I was doing is to contact publishers directly and trying to buy display media on their websites (I even managed to buy one or two within our CPM budget) but the rest gave me insane offers (Some even tried to sell me in $35 CPM LOL)
I was hoping to study Programmatic and DSP (or DPS?) But I have no idea where to start...
Any tips would be very much appreciated!