7 Tips to ensure your Landing Page converts!

[TORO Advertising]

#1 - Pick the right audience
Knowing the audience comes first rather than building a landing page. When you find the right target, so you get to know their behaviors, needs, and desires, you will be prepared to create the landing page straight away.

#2 - Decide on the landing page objective and conversion goals
Set a specific, measurable, achievable, realistic, and based on time objective in which you will focus the strategy. Establish which conversion goals will fit best according to the sales funnel stages your landing page was designed for.

#3 - Design the strategy
Keep in mind the main goal you seek to reach as well as the stages of the sales funnel your users will follow across. Besides, track the traffic to find out where your visitors come from to focus your traffic investments on the most profitable sources.

#4 - Get advantage of the power of the visuals
According to eMarketer customers are strongly influenced during the shopping process when they have access to user-generated visuals and reviews such as extra information regarding the product.

#5 - Organize clearly the content
Make sure the information is clear, so the users can find what they’re looking for faster and easier. Using headlines and font type will facilitate the understanding of your content so will increase the attraction. The essential elements you should include:

• A unique sale proposal
• The benefits of the product
• Visuals showing the usability
• Social activity
• A closing reasons
• A call to action

#6 - Use a capture email strategy
Help the users to convert by sending them regularly the information they need to close the deal. Usually, a non-intrusive and friendly pop-up can generate a higher response rate from users by leaving there their email addresses. Be relevant and give valuable content to make the users trust you and consider buying your product.

#7 - Track, analyze and optimize the data
In fact, at this stage it’s vital to ensure your landing page is generating profits at the end of the cycle. Besides, it allows you to make the proper adjustments to achieve your goals and boost the revenue.

Still, your landing page doesn't convert? How can we help?

 

[Prantho]

I Don't know all tips but I know this I think its help you

URL building with your landing page
Lastly, don’t forget your URL. An over-complicated or confusing URL will detract from the quality and trust that a viewer has in your page. If someone thinks your URL looks like spam they’re unlikely to complete your CTA. This is particularly important if you are using subdomains hosted by third parties.

 

[Honeybadger]

#4 - Get advantage of the power of the visuals
According to eMarketer customers are strongly influenced during the shopping process when they have access to user-generated visuals and reviews such as extra information regarding the product.

Its a really good point
I have bought stuff from Amazon on the strength of UGC (product images)
UGC images always look different to the sanitzed product shoot images
Seeing real people using the product makes huge difference
Question is, how many people leave UGC images/videos?

 

[Honeybadger]

URL building with your landing page
Lastly, don’t forget your URL. An over-complicated or confusing URL will detract from the quality and trust that a viewer has in your page. If someone thinks your URL looks like spam they’re unlikely to complete your CTA. This is particularly important if you are using subdomains hosted by third parties.

Yes domain and URL string is very important

Good example here, with 6 rules
https:// www.adidas.ca/en/release-dates

1. Obviously use SSL
2. When brand in meta title is cut off, domain is the only reference to the brand
3. Domain extension shows the country (if geo, not generic)
4. URL keywords (separate with hyphens) gives very good indicator about content
5. Some even show the language (EN,FR,IT,ES,DE)
6. Should be all lower case, using only dropcase letters and numbers

Since its only sneaker release dates, I think Adidas should include keyword "sneaker"
/release-dates becomes /sneaker-release-dates

Additional optimization

• Add year 2021 at the suffix
• Add country at the prefix

Unmistakable what pages is about for user and search engine
https:// www.adidas.ca/en/canada-sneaker-release-dates-2021