#1 - Pick the right audience
Knowing the audience comes first rather than building a landing page. When you find the right target, so you get to know their behaviors, needs, and desires, you will be prepared to create the landing page straight away.
#2 - Decide on the landing page objective and conversion goals
Set a specific, measurable, achievable, realistic, and based on time objective in which you will focus the strategy. Establish which conversion goals will fit best according to the sales funnel stages your landing page was designed for.
#3 - Design the strategy
Keep in mind the main goal you seek to reach as well as the stages of the sales funnel your users will follow across. Besides, track the traffic to find out where your visitors come from to focus your traffic investments on the most profitable sources.
#4 - Get advantage of the power of the visuals
According to eMarketer customers are strongly influenced during the shopping process when they have access to user-generated visuals and reviews such as extra information regarding the product.
#5 - Organize clearly the content
Make sure the information is clear, so the users can find what they’re looking for faster and easier. Using headlines and font type will facilitate the understanding of your content so will increase the attraction. The essential elements you should include:
Help the users to convert by sending them regularly the information they need to close the deal. Usually, a non-intrusive and friendly pop-up can generate a higher response rate from users by leaving there their email addresses. Be relevant and give valuable content to make the users trust you and consider buying your product.
#7 - Track, analyze and optimize the data
In fact, at this stage it’s vital to ensure your landing page is generating profits at the end of the cycle. Besides, it allows you to make the proper adjustments to achieve your goals and boost the revenue.
Still, your landing page doesn't convert? How can we help?
Knowing the audience comes first rather than building a landing page. When you find the right target, so you get to know their behaviors, needs, and desires, you will be prepared to create the landing page straight away.
#2 - Decide on the landing page objective and conversion goals
Set a specific, measurable, achievable, realistic, and based on time objective in which you will focus the strategy. Establish which conversion goals will fit best according to the sales funnel stages your landing page was designed for.
#3 - Design the strategy
Keep in mind the main goal you seek to reach as well as the stages of the sales funnel your users will follow across. Besides, track the traffic to find out where your visitors come from to focus your traffic investments on the most profitable sources.
#4 - Get advantage of the power of the visuals
According to eMarketer customers are strongly influenced during the shopping process when they have access to user-generated visuals and reviews such as extra information regarding the product.
#5 - Organize clearly the content
Make sure the information is clear, so the users can find what they’re looking for faster and easier. Using headlines and font type will facilitate the understanding of your content so will increase the attraction. The essential elements you should include:
- A unique sale proposal
- The benefits of the product
- Visuals showing the usability
- Social activity
- A closing reasons
- A call to action
Help the users to convert by sending them regularly the information they need to close the deal. Usually, a non-intrusive and friendly pop-up can generate a higher response rate from users by leaving there their email addresses. Be relevant and give valuable content to make the users trust you and consider buying your product.
#7 - Track, analyze and optimize the data
In fact, at this stage it’s vital to ensure your landing page is generating profits at the end of the cycle. Besides, it allows you to make the proper adjustments to achieve your goals and boost the revenue.
Still, your landing page doesn't convert? How can we help?