In before we dive into the steps of creating (building) your semantic core lets first find out what semantic core actually is.
Semantic core – a set of keywords (key phrases) that describe an application in the most transparent way possible. As you probably already realised this is one of the most important tasks in ASO because after creating the semantic core we chose what keywords we use or can skip on.
Now when we got semantic core definition out of the way lets actually look at the steps of its creation.
Step 1: Selecting keywords
Selecting keywords is the first and most crucial step in semantic core creation. Before starting it ask yourself “Who will use my app?”. After answering this simple (yet sometimes hard) question, we can start by adding some keywords. Keywords will vary on your applications topic (theme, idea). Let’s pick an application and use it as an example; we will use WhatsApp application. For this application from the top of the head, we can choose keywords like messenger, calls, texting, video calls, etc. to create a high-quality semantic core you may put something that is just barely relevant for your application but has high traffic.
If your application is a game, then your semantic core will be much more significant than non-game application. Why? Simply because games have a much more comprehensive variety of keywords that could be used. For example, if someone who has a travel app on the first stages of semantic core creation will have 100 keywords, someone who creates games semantic core will have 300 keywords, big difference, right?
Now you may think how do ASO marketers have thousands of keywords in their semantic core? Well, using ASOdesk tools like an Organic report or Keyword auto-suggestions you may simply add plenty of relevant keywords to your application. Organic report tool, for example, can show top 30 keywords that are used to find your application, and Keyword auto-suggestions will show you keywords with high traffic that is relevant to your application.
Step 2: Competitors research
When you create your semantic core, you must ask yourself another question “Who our app compete with?”. With such significant growth of the mobile market, you can ask this question every day, but being serious though, pick your applications, major competitors, market can change every day, so it is better to update them at least once a week.
If you use ASOdesk, you can look at their Organic report and know what their top 30 keyword requests are. Based on the keywords traffic you may add few keywords from your competitors that will be beneficial to your semantic core.
A few days ago, I conducted a webinar on ASO whereas an example I used game The Elder Scrolls: Legends, using the Organic report of its competitors I successfully created the semantic core of this application in just a few minutes.
Step 3: Start analysing
Finally, we move to the third step – analysis of your semantic core. Using ASOdesks Keywords Analytics tool we can monitor traffic score of each and every keyword in our semantic core. Traffic is shown as an exact value, so you do not need to sit there and look at estimated value to understand how many people make a particular search request.
Remove keywords that are worthless; those are keywords that have too small traffic. In the process of analysing your semantic core, you can always use Keyword suggestions feature to add more varieties of the keyword thus increasing your semantic core.
Now if you have read that article, you should have no problem in creating your first semantic core and should be ready to rock and roll with our keyword analysis! But that’s something that we will write on more in-depth in the separate article.
Have an awesome day!
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