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15 Tested and Proven Ways to Build Your Subscriber List

Discussion in 'Email Marketing' started by Chris Porter, Oct 3, 2016.

  1. Chris Porter

    Chris Porter Affiliate affiliate

    A list of engaged subscribers is one of the most effective and reliable marketing resources.

    The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say

    With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader's preferences.

    As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.

    Take a look at the 15 tips to help you build your email marketing list:

    1. Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.

    2. Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.

    3. Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.

    4. Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.

    5. Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.

    6. Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.

    7. Include a call to action. Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.

    8. Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.

    9. Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.

    10. Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.

    11. Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.

    12. Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.

    13. Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.

    14. Guest post on popular blogs. Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.

    15. Collect email addresses at offline events. Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.

    Happy Marketing!
    Now lets make some money!
    donyassine and azgold like this.
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  3. Certified

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

    Great info @Chris Porter Thanks For Sharing With us , these are really great Tips
    Marc and Chris Porter like this.
  4. Chris Porter

    Chris Porter Affiliate affiliate

    thank you
  5. azgold

    azgold Administrator Administrator Dojo Master affiliate

    Great post Chris, thanks!

    About this:

    Here in Canada, we now have to have specific permission for specific mailings with saved sign up date, time of sign up, IP addy, etc. Any ideas or suggestions on how one could do that with offline email collections?
    Chris Porter likes this.
  6. Iss Meftah

    Iss Meftah Guest

    Chris Porter likes this.
  7. Dr. Forum

    Dr. Forum Affiliate affiliate

    Thanks for sharing the information. I have come to realize tat many people do use email marketing in the wrong way and thus the chances of even getting better results are always very minimal. I am looking forward to put into test the 15 tips and see the results that I will get. If you have a good list, then you can easily make the whole process a succesful one.
    Chris Porter likes this.
  8. Chris Porter

    Chris Porter Affiliate affiliate

    You are very welcome!
  9. medialinkopm

    medialinkopm Affiliate affiliate

  10. Chris Porter

    Chris Porter Affiliate affiliate

    anytime man!