What can analytics do for my business?
What can analytics do for my business?
- Thread starter Duane M. Wolf
- Start date
Hi Duane,
what kind of data do you need to analyze? Have you ever tried any analytics/tracking SW? There are plenty of analytics tools on the market, depends on your preferences....
Hi,
I mean in general. If you use any analyzing SW and what are your preferences.
There is a difference between google analytics and tracking service. GA provides you with a data how your site is responding to your traffic and has some additional features meanwhile tracker among other features is used to manage traffic.
Hello!
So some useful features of web analytics
1.Provide accurate data
One of the reasons web analytics is so compelling for data nerds is that numbers appear definitive and actionable. But, in reality, no analytics tool provides completely accurate data. Different data collection methods, reporting errors, and user blocking information sharing compromise accuracy.
And also why?
Web analytics can help us understand what users are doing and how they interact with our content. However, it can’t answer why they are interacting with our content.
Web analytics can’t adequately replace qualitative analysis or even a single user telling you why they visited your website and why they left.
WHAT ELSE?
1. Quantitatively evaluate web content quality
There are many definitions for web analytics, but the most clear and succinct I’ve found is on Wikipedia:
"Web analytics is the study of online behavior in order to improve it."
Indeed, that is the strength of web analytics. By understanding how people use your website, you’re empowered to discover and assess content problems that lead to positive change.
2. Comparative analysis: measure website trends
Stumped by the notion that web analytics can’t provide accurate data? As promised, fear not! The reason this is okay is because the power of web analytics lies in trends, not in individual numbers.
Without context, single metrics are meaningless. Knowing that you received 8,000 admissions website pageviews last month isn’t as important as knowing that those 8,000 pageviews are a 25 percent increase from the previous year. That’s progress.
3. Challenge and validate assumptions
We make assumptions every day about how people use our website and what information is most valuable. I’m unable to count the number of website redesigns I’ve witnessed that were guided by assumptions regarding content needs and user goals.
While some of these questions are best answered through a comprehensive content analysis, web analytics can help validate or disprove those costly assumptions.
4. Demonstrate how your website meets established business goals and users’ needs
As important as qualitative content analysis is, these findings rarely make the case for quality content on their own. People need concrete data to assess value.
So some useful features of web analytics
1.Provide accurate data
One of the reasons web analytics is so compelling for data nerds is that numbers appear definitive and actionable. But, in reality, no analytics tool provides completely accurate data. Different data collection methods, reporting errors, and user blocking information sharing compromise accuracy.
And also why?
Web analytics can help us understand what users are doing and how they interact with our content. However, it can’t answer why they are interacting with our content.
Web analytics can’t adequately replace qualitative analysis or even a single user telling you why they visited your website and why they left.
WHAT ELSE?
1. Quantitatively evaluate web content quality
There are many definitions for web analytics, but the most clear and succinct I’ve found is on Wikipedia:
"Web analytics is the study of online behavior in order to improve it."
Indeed, that is the strength of web analytics. By understanding how people use your website, you’re empowered to discover and assess content problems that lead to positive change.
2. Comparative analysis: measure website trends
Stumped by the notion that web analytics can’t provide accurate data? As promised, fear not! The reason this is okay is because the power of web analytics lies in trends, not in individual numbers.
Without context, single metrics are meaningless. Knowing that you received 8,000 admissions website pageviews last month isn’t as important as knowing that those 8,000 pageviews are a 25 percent increase from the previous year. That’s progress.
3. Challenge and validate assumptions
We make assumptions every day about how people use our website and what information is most valuable. I’m unable to count the number of website redesigns I’ve witnessed that were guided by assumptions regarding content needs and user goals.
While some of these questions are best answered through a comprehensive content analysis, web analytics can help validate or disprove those costly assumptions.
4. Demonstrate how your website meets established business goals and users’ needs
As important as qualitative content analysis is, these findings rarely make the case for quality content on their own. People need concrete data to assess value.
Web analytics is often included in customer relationship management analytics (CRM analytics). The analysis may include figuring out the likelihood that a particular user may repurchase a product after having purchased it historically, personalizing the site to consumers who visit it regularly, tracking the dollar volume of expenditures generated by individual buyers or by particular groups of buyers, monitoring the geographic regions from which the most as well as the least customers check out the site and buy certain products, and projecting which products consumers are most and least prone to pay for in the future.
Have you ever wondered exactly how consumers are discovering your site or blog page? Does Facebook generate more visits than Pinterest? Some of your consumers are likely finding your web blog simply via direct traffic, however figuring out precisely how your users are showing up is amazing info.There are a variety of data points that can be significant for tracking blog performance. That's, tracking what goes on when visitors arrive at and interact with your weblog information. It really comes down to the goal of your web blog. Metrics for a blog that’s centered on making a web site more search engine friendly by having crawlable posts and attracting links is pretty different than a blog that’s supposed to build thought leadership or brand credibility. In many cases, users are arriving to your blog after seeing your posts on another site (social media, another blog, etc). These web sites are classified as "referrals."
Adding analytics to your blog can tell you things like:
Which referring sites send you the best traffic
Which visitors are most likely to subscribe to your email list
Which keywords have the highest engagement
Which articles have the lowest bounce rate
Which articles monetize best using AdSense
and much more.
Have you ever wondered exactly how consumers are discovering your site or blog page? Does Facebook generate more visits than Pinterest? Some of your consumers are likely finding your web blog simply via direct traffic, however figuring out precisely how your users are showing up is amazing info.There are a variety of data points that can be significant for tracking blog performance. That's, tracking what goes on when visitors arrive at and interact with your weblog information. It really comes down to the goal of your web blog. Metrics for a blog that’s centered on making a web site more search engine friendly by having crawlable posts and attracting links is pretty different than a blog that’s supposed to build thought leadership or brand credibility. In many cases, users are arriving to your blog after seeing your posts on another site (social media, another blog, etc). These web sites are classified as "referrals."
Adding analytics to your blog can tell you things like:
Which referring sites send you the best traffic
Which visitors are most likely to subscribe to your email list
Which keywords have the highest engagement
Which articles have the lowest bounce rate
Which articles monetize best using AdSense
and much more.
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