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RSS Product Datafeeds - MSN Can Do It - Why Don't Merchants?

Discussion in 'Programming and Scripts' started by Linda Buquet, Aug 8, 2005.

  1. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

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    From the 5 Star Blog:http://affiliate-blogs.5staraffiliateprograms.com/2005/08/07/rss-datafeeds-msn-shopping/

    MSN Shopping Beta now features user-driven RSS feeds. I think it's a first for shopping portals. Merchants need to start offering dynamically customizable RSS product feeds for affiliates. NOT for consumer use, but as an easy way to give product content to all the affiliates that have blogs, but may not know how do datafeed programming.

    Check out MSN Shopping. Here is a search that I ran for digital cameras priced between $320 and $460. http://shopping.msn.com/results/shp/?bcatId=8544,minPrice=320,maxPrice=459.99 Now picture this RSS product feed being offered by a merchant. Affiliates could sort products based on price, brand name, most popular or highest user ratings. Pick the sort option you want to see, then go to the bottom of the MSN page above and click the XML button. Voila - there's your RSS feed!

    Even though I promote the use of datafeeds, have published articles about the benefits, have a directory of FREE datafeeds at http://www.5staraffiliateprograms.com/IPC-datafeeds.html, offered by my clients and some even call me the datafeed QUEEN - I couldn't program a datafeed to save my life! BUT I whipped up this digital camera page,http://affiliate-blogs.5staraffiliateprograms.com/best-digital-cameras in less than a minute and added it to my WordPress blog. I guarantee I will get good traffic to this page. The only thing missing is affiliate links - so I won't make any money, but the merchant would program a place for the affiliate ID to go into each link. Pictures are also missing in the MSN feed but could be added to merchant feeds. This page, even without pics has great spider food - but pics would help buyer click-through.

    NOTE: If I were an affiliate, I would not even offer an RSS link on my site for consumers except maybe for products that appeal to high-tech consumers that know what RSS feeds are. But in general, I see this just as a fast easy way for affiliates to add product content to pages, not to offer RSS to consumers.

    I am working with a couple of companies that already have or are developing tools turn a straight datafeeds into an RSS feed, for affiliates to use with any product datafeed, even if the merchant does not offer RSS yet. But merchants need to get on the ball with this option and start offering it. The only merchants I am aware of that are really starting to use RSS is AMWSO and X10.

    I brought this issue up at Affiliate Summit and have discussed it at several forums. Why am I so HOT on RSS product feeds for affiliates??? If I can build a page full of products in less than 1 minute - non-techy that I am - ANY AFFILIATE CAN!!! In fact with tools like RSS Equalizer - affiliates that don't even have blogs can add RSS feeds to existing HTML pages, without any programming at all. Check out http://www.5staraffiliateprograms.com/affiliate-directory.html and go to bottom of this HTML page to see where I added the ThreadWatch feed to the page with RSS Equalizer, for spider food. It could just as easily be an affiliate HTML content page about cameras with the digital camera feed I pulled from MSN. This type of RSS datafeed can be added to a page with RSS Equalizer in less than 10 seconds!

    If CJ, Shareasale and other networks would start offering RSS product feeds, I truly think it could revolutionize the industry and everyone would make more sales - affiliates and merchants alike!

    Know any merchants that offer RSS feeds? Are you aware of any tools that convert standard affiliate datafeeds to RSS?
     
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  3. my2cents

    my2cents New Member

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    like you I'm not much of a programmer... I have been dabbling with RSS for a while... the problem is there have been so few programs to convert RSS to Html for use on affilate website that were easy (non techincal) untill recently...

    That few have bothered with RSS or XML

    JOe
     
  4. RandalRay

    RandalRay Affiliate affiliate

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    Just wondering if anyone has experienced some success using datafeeds with RSS2Blog.

    I love the idea and the concept, however, when I put my "shopping hat" on and think like a customer, I don't think I'd be too inclined to purchase from a blog. Unless it was a truly unique item I couldn't find elsewhere.

    But am I over analyzing? :confused:

    Thanks.

    Randal
     
  5. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

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    HI Randal,

    Good point - but I see blogs as the background programming for easy updates. I would not design it to look like a blog if I was designing and affiliate site for consumers.

    See this page with the MSN RSS feed I pulled:
    http://affiliate-blogs.5staraffiliateprograms.com/best-digital-cameras

    If I were designing this to actually sell I would have a nice KW intro paragraph and no RSS feed buttons and no mention of the word "blog". It would look like a regular site to consumers, but designed on WordPress - the code is clean and it gets high ranking and is spidered more frequently due to the fact that it's dynamically updated with fresh content that's all spiderable. Make more sense now?
     
  6. RandalRay

    RandalRay Affiliate affiliate

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    Hi Linda,

    Yes, that's makes sense and I should have thought of that. It seems like most of the "blog/sale" sites out there don't bother making them "un-blog-like". But I think that's just human nature - quick and dirty.

    I will have to investigate this further as I look to diversify my online biz.

    Thanks again.

    Randal
     
  7. cwsteam.com

    cwsteam.com Affiliate affiliate

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    Randal, yes, I have used Rss2Blog and it's pretty quick and easy to use. Let me know if u need any help. :)
     

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