Hello 5 Star Community,
I'm fairly new to the world of affiliate marketing. I am setting up a merchant site and currently educating myself on setting up an in-house affiliate program once we're operational. I've done some research into resources in the field and after some investigation, decided to purchase Geno Prussakov's A Practical Guide to Affiliate Marketing book, which I've found to be extremely helpful. The Question-Answer format is particularly useful for newbies like myself. I opted to skip Shawn Collin's book only because I've heard it is quite outdated, although I suppose I will get around to reading it. But for anyone else who is looking for good resources in this field, I definately recommend Mr. Prussakov's book.
One thing that I'm a little unclear about is PPC affiliates. The book doesn't explain very clearly (not to my liking, at least) what a PPC affiliate does. My impression of this is someone who participates in say, a PPC campaign (like Adwords), paying per click for people to come to their site where they presumably either offer or link to others products or services, and that doing affiliate work with someone like this may have the benefit of having their (presumably) targeted traffic come to the Merchant's site by various types of affiliate partnership. Can anyone please tell me if I'm close on this?
Thank you!
I'm fairly new to the world of affiliate marketing. I am setting up a merchant site and currently educating myself on setting up an in-house affiliate program once we're operational. I've done some research into resources in the field and after some investigation, decided to purchase Geno Prussakov's A Practical Guide to Affiliate Marketing book, which I've found to be extremely helpful. The Question-Answer format is particularly useful for newbies like myself. I opted to skip Shawn Collin's book only because I've heard it is quite outdated, although I suppose I will get around to reading it. But for anyone else who is looking for good resources in this field, I definately recommend Mr. Prussakov's book.
One thing that I'm a little unclear about is PPC affiliates. The book doesn't explain very clearly (not to my liking, at least) what a PPC affiliate does. My impression of this is someone who participates in say, a PPC campaign (like Adwords), paying per click for people to come to their site where they presumably either offer or link to others products or services, and that doing affiliate work with someone like this may have the benefit of having their (presumably) targeted traffic come to the Merchant's site by various types of affiliate partnership. Can anyone please tell me if I'm close on this?
Thank you!