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My first FB campaign

Discussion in 'Follow Alongs and Online Journeys' started by nordestgaard, Aug 5, 2014.

  1. nordestgaard

    nordestgaard Affiliate affiliate

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    Hi everyone...

    Yesterday I got my first FB campaign up and running.

    I created a landingpage:

    lp1.jpg

    The offer promoted is a german penny auction site, that runs on Peerfly.

    I created 4 ads on FB:

    929e911ca92b33f8c037d437e20674d8.jpg

    1:
    Target - Male 18-20 from Germany / Interests: Discounts and allowances or shopping
    Stats so far: 487 displays / 2 clicks / 0 website clicks / CPC: $0.59

    2:
    Target - Female 18-20 from Germany / Interests: Discounts and allowances or shopping
    Stats so far: 334 displays / 0 clicks / 0 website clicks

    3:
    Target - Female 20-22 from Germany / Interests: Discounts and allowances or shopping
    Stats so far: 1543 displays / 0 clicks / 0 website clicks / CPC: $0,33 / CP Website Click: $2.00

    4:
    Target - Female 23-25 from Germany / Interests: Discounts and allowances or shopping
    Stats so far: 4565 displays / 34 clicks / 18 website clicks / CPC: $0,29/ CP Website Click: $0.55

    Only 1 clickthrough from the landing page to the offer page so far and that click didn't convert :(

    I would be so thankful for any suggestions to optimize the campaign.
     
  2. monetizer
  3. nordestgaard

    nordestgaard Affiliate affiliate

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    A quick translation of the text:

    I just bought a brand new iPad for only €38,81

    Why pay the full price?
    - Brand new products with full guarantee
    - Save up to 89%
    - Free sign up

    Button: Sign up and save!
     
  4. nordestgaard

    nordestgaard Affiliate affiliate

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    And the ad text:

    I just bought a brand new iPad for only €38,81. I love MadBid and i recommend this website to everbody who wants to save money!
     
  5. servandosilva

    servandosilva Moderator moderator affiliate

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    How much does the offer pays and how much have you spent so far?
     
  6. nordestgaard

    nordestgaard Affiliate affiliate

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    Looks like facebook stopped showing the ads after $7. The payout is $20,50
     
  7. servandosilva

    servandosilva Moderator moderator affiliate

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    If the offer pays $20,50. You should spend at least $40-60 before telling if it converts or not.
    I'd suggest you to try with an offer and a lower payout.
     
    1 person likes this.
  8. nordestgaard

    nordestgaard Affiliate affiliate

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    Thanks a lot for your advice servando, I will try that out :)
     

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