jjarrett
Member
I'm a writer, so you may think it is easier for me to do a lot of this marketing stuff. After all, I write, so I should be able to create content. Not always easy. You have to shift gears from being a writer to being a marketer. Writing marketing content is very different than writing books or writing for pay.
Google is once again changing the name of the game, and you need to be aware of this because it could make a huge difference in your search engine optimization, and it's an easy technique to implement.
This blog post was written by author Nick Daws, but you don't need to be a writer in order to benefit from what he teaches here. If you want to get the most from your SEO efforts with Google, then get started on this now.
How to Set Up Google Authorship (and Why You Really Should)
There are only 4 search engines you need to be concerned with now, and so this really makes your search engine strategy simple: Google, Bing, Yahoo, and Exactseek.
Google gets about 60 - 80 percent of the traffic, so you can't ignore them. Create and submit your sitemap and get your site indexed. Use Google Authorship to help you with the rest of it.
Bing provides search results for both Bing and Yahoo. Same strategy applies. Submit your sitemap. One thing to remember is that the keyword tool for Bing is different from Google, so the results will be different. I highly recommend you optimize for Google though because they are dominant.
Exactseek helps you connect with all those other little search engines that get about 20 percent of the traffic. Worth looking into if you want full coverage on your SEO.
To find out what users are searching for as it relates to your site, go to Alexa and type in your domain. You may be surprised, but knowing what others are looking for when they visit your site helps you optimize your content and get those first page rankings. Sign up for a free account with them. Some will tell you there is better business intelligence out there, but I've been using Alexa for years. They tell you where the traffic is and who the visitors are. Helps you target your market.
My SEO strategies are simple, but they work, and I don't try to trick the search engines. You shouldn't either. It can be a major traffic source for you, so keep it simple and do it right.
1. Sitemaps
2. Keyword optimized content
3. Backlinks
Do those three things and then use Alexa to fine tune the process.
Hope this helps.
Jinger
Google is once again changing the name of the game, and you need to be aware of this because it could make a huge difference in your search engine optimization, and it's an easy technique to implement.
This blog post was written by author Nick Daws, but you don't need to be a writer in order to benefit from what he teaches here. If you want to get the most from your SEO efforts with Google, then get started on this now.
How to Set Up Google Authorship (and Why You Really Should)
There are only 4 search engines you need to be concerned with now, and so this really makes your search engine strategy simple: Google, Bing, Yahoo, and Exactseek.
Google gets about 60 - 80 percent of the traffic, so you can't ignore them. Create and submit your sitemap and get your site indexed. Use Google Authorship to help you with the rest of it.
Bing provides search results for both Bing and Yahoo. Same strategy applies. Submit your sitemap. One thing to remember is that the keyword tool for Bing is different from Google, so the results will be different. I highly recommend you optimize for Google though because they are dominant.
Exactseek helps you connect with all those other little search engines that get about 20 percent of the traffic. Worth looking into if you want full coverage on your SEO.
To find out what users are searching for as it relates to your site, go to Alexa and type in your domain. You may be surprised, but knowing what others are looking for when they visit your site helps you optimize your content and get those first page rankings. Sign up for a free account with them. Some will tell you there is better business intelligence out there, but I've been using Alexa for years. They tell you where the traffic is and who the visitors are. Helps you target your market.
My SEO strategies are simple, but they work, and I don't try to trick the search engines. You shouldn't either. It can be a major traffic source for you, so keep it simple and do it right.
1. Sitemaps
2. Keyword optimized content
3. Backlinks
Do those three things and then use Alexa to fine tune the process.
Hope this helps.
Jinger