jacobc
Member
Just wanted to share a campaign I recently launched, my results and get your feedback.
Promoting an affiliate product about weight loss for women.
Traffic Source: Self-Serve Ad Platform (Newbullet Ad)
Geo Targeting about 8 U.S. cities from research.
Views: 24,520
Clicks: 15
CTR %: 0.06
Leads: 1
Paying for CPC at $1.00 - $ 1.50
Campaign ran for 48 hours and was paused,
Spend: $15.50
My insights:
I want to be at 1% to 2% click through rate on my ad. At 0.06% ctr its clear the ad is not performing after 24k impressions/views so I stopped it.
What should I do next?
There's a few things I could do, but many would stop here and quit.
I will test a new image and tweak my headline & adcopy.
Run the new ad for another 20k - 30k impressions and see if I can get a better CTR.
I can geo target 1 city vs 8 cities, or I can just target the whole U.S. or even all top English speaking countries.
The main thing I want to do is increase my clicks & get a 1% to 2% ctr on the ad.
If I am getting a good amount of clicks I'll switch from CPC to CPM.
After I get the wanted 1% to 2% ctr I could start tweaking the squeeze page. If I am getting leads, but no sales, I would try another offer.
The lesson is just to keep testing little by little until you start reaching your goals 1 by 1.
Please give me some tips for this campaign.
How would you test & what would you do next in this situation?
Promoting an affiliate product about weight loss for women.
Traffic Source: Self-Serve Ad Platform (Newbullet Ad)
Geo Targeting about 8 U.S. cities from research.
Views: 24,520
Clicks: 15
CTR %: 0.06
Leads: 1
Paying for CPC at $1.00 - $ 1.50
Campaign ran for 48 hours and was paused,
Spend: $15.50
My insights:
I want to be at 1% to 2% click through rate on my ad. At 0.06% ctr its clear the ad is not performing after 24k impressions/views so I stopped it.
What should I do next?
There's a few things I could do, but many would stop here and quit.
I will test a new image and tweak my headline & adcopy.
Run the new ad for another 20k - 30k impressions and see if I can get a better CTR.
I can geo target 1 city vs 8 cities, or I can just target the whole U.S. or even all top English speaking countries.
The main thing I want to do is increase my clicks & get a 1% to 2% ctr on the ad.
If I am getting a good amount of clicks I'll switch from CPC to CPM.
After I get the wanted 1% to 2% ctr I could start tweaking the squeeze page. If I am getting leads, but no sales, I would try another offer.
The lesson is just to keep testing little by little until you start reaching your goals 1 by 1.
Please give me some tips for this campaign.
How would you test & what would you do next in this situation?
Last edited: