Virality
Viral Marketing is a set of words that has been thrown around a lot in the last couple of years, but understanding it's effect and value is something different. Facebook marketing is innately tied into this concept from outset but does so in a completely different way than other social media marketing. Facebook is built on ?likes? and ?shares?. When a user ?likes? something, that will be displayed in their news feed for all their friends to see. If a user shares a post from a liked page, that post will then appear in their news feed for all their friends to see. It is estimated that Facebook has an average of 453 million active users a day. Facebook also says that the average user has around 253 friends. This means that if a post from your business fan page is liked, or shared, it is then propagated out to that users friends who read their news feed. The more users that do this, the more the principle is multiplied. By giving businesses access to their customers in a direct way that enables the customer to share and tailor their own experiences with the rest of the world you are being exposed to an expanded audience much larger and significant than anything you could achieve with other methods of marketing.
what other reasons you can come up with ?
Viral Marketing is a set of words that has been thrown around a lot in the last couple of years, but understanding it's effect and value is something different. Facebook marketing is innately tied into this concept from outset but does so in a completely different way than other social media marketing. Facebook is built on ?likes? and ?shares?. When a user ?likes? something, that will be displayed in their news feed for all their friends to see. If a user shares a post from a liked page, that post will then appear in their news feed for all their friends to see. It is estimated that Facebook has an average of 453 million active users a day. Facebook also says that the average user has around 253 friends. This means that if a post from your business fan page is liked, or shared, it is then propagated out to that users friends who read their news feed. The more users that do this, the more the principle is multiplied. By giving businesses access to their customers in a direct way that enables the customer to share and tailor their own experiences with the rest of the world you are being exposed to an expanded audience much larger and significant than anything you could achieve with other methods of marketing.
what other reasons you can come up with ?