D
djbaxter
Guest
Why You Should Never Build Your Site on a Free Subdomain
by Rae Hoffman-Dolan
August 17, 2011
Read more...
by Rae Hoffman-Dolan
August 17, 2011
The danger free subdomains pose to your search engine rankings
Search engine algorithms are built largely around inbound links and what those links tell <STRIKE>the various search engines</STRIKE> Bing and Google about your site. The links to your site from other sites on the web tell the engines what your site is about, what words it should rank for and how important other sites on the web consider you. The more important those links infer that you are, the better you rank for the words they imply that you?re about ? and the more search engine traffic you get. And while times are changing and links are no longer the *only* factor, they are still an insanely large one.
So what does this have to do with blogging on a free subdomain? After all, people can link to yourblog.wordpress.com just as easily as they can to yourblog.com right? And the engines will still rank the site accordingly, right? And you have none of the hosting or domain registration fees!
And that?s correct. But it?s also dangerous. Why? Because you can?t move your site and KEEP all those links (and your resulting search engine rankings) while doing so.
Read more...