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Why You Should Never Build Your Site on a Free Subdomain

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djbaxter

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Why You Should Never Build Your Site on a Free Subdomain
by Rae Hoffman-Dolan
August 17, 2011

The danger free subdomains pose to your search engine rankings
Search engine algorithms are built largely around inbound links and what those links tell <STRIKE>the various search engines</STRIKE> Bing and Google about your site. The links to your site from other sites on the web tell the engines what your site is about, what words it should rank for and how important other sites on the web consider you. The more important those links infer that you are, the better you rank for the words they imply that you?re about ? and the more search engine traffic you get. And while times are changing and links are no longer the *only* factor, they are still an insanely large one.

So what does this have to do with blogging on a free subdomain? After all, people can link to yourblog.wordpress.com just as easily as they can to yourblog.com right? And the engines will still rank the site accordingly, right? And you have none of the hosting or domain registration fees!

And that?s correct. But it?s also dangerous. Why? Because you can?t move your site and KEEP all those links (and your resulting search engine rankings) while doing so.

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All good things have pitfalls, and free subdomains is not an exeption. I think that a serious site which belongs to serious company shouldnt be registereв with the help of free subdomains but for a blog why not?
 
I think that a serious site which belongs to serious company shouldnt be registereв with the help of free subdomains but for a blog why not?

Unless it is strictly a personal blog, for all the reasons cited in the linked article above.
 
Certainly, having a site on a sub domain is like renting an apartment for business. The owner can say pack out, Government can make new laws that might only favor the land lord and not the tenants.

John
 
MI
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