Why should we rewrite content that we pay to host on our website?

[chanel majic]

Why should we rewrite content that we pay to host on our website?

 

[Graybeard]

what do you mean --- content that you buy
or by pay to host --- on your own server/domain?

Is the *content* unique or licensed or just scraped and duplicate?

 

[Bloody Tourist]

Why should we rewrite content that we pay to host on our website?

If you're paying for content it should be original. If not or it's bad quality, than yeah you should rewrite it.

 

[RH-Calvin]

This is because original content helps to identify your webpage uniquely to rank it higher in search engines. Google prefers original content to rank them higher in their search results. They are good ways to build huge traffic and build your search engine popularity.

 

[affmarketer101]

Your question does not make sense to me. Please clarify.