Rivertraffic
Member
One of the most common mistakes in media buying is assuming that a higher CTR automatically means a better campaign.
In reality, some of the highest CTR campaigns end up being the least profitable.
More clicks don't always mean better traffic.
Sometimes a creative attracts curiosity instead of intent, leading to higher traffic volume but lower conversion quality.
Have you ever had a campaign with an amazing CTR but disappointing ROI?
What metric do you usually look at first after CTR?
In reality, some of the highest CTR campaigns end up being the least profitable.
More clicks don't always mean better traffic.
Sometimes a creative attracts curiosity instead of intent, leading to higher traffic volume but lower conversion quality.
Have you ever had a campaign with an amazing CTR but disappointing ROI?
What metric do you usually look at first after CTR?
