Why Google ranking is so much fluctuate?

[krishnanayak]

Hello !! Why Google ranking is so much fluctuate? is there some changes does by Google or it is effect of Google real penguin updates.

 

[Cindy Robert]

This is the working of Google Algorithm. It changes from time to time. That's why we see minor and major fluctuations in Google search results.

 

[amar478]

I agree with cindy nice post thanks for sharing

 

[Vinnyc]

It could be as a result of so many factors. Google could have updated their algorithm yes, but more likely in the short term your rankings on keywords will also be changing frequently depending on which websites internet users are visiting for those search terms. This could be affected by yours and your competitors content, SEO (both on page and off page), SMO etc. etc.