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Which books or blogs for marketing are your favourite ?

Jen_

New Member
affiliate
I'd like to make a list of literature worth to read.
Something like: D.Ogilvy "Confessions of an Advertising Man", Marty Neumeier "The number one strategy of high-performance brands"...
What can you recommend ?
 
Books I have and all worth reading:
Claude Hopkins - Scientific Advertising
Dan Ariely - Predictably Irrational
Drew Whitman - Ca$hvertising
Eugene Schwarts - Breakthrough Advertising
Gary Halbert - The Boron Letters
Gary Halbert - The Gary Halbert Letter
John Caples - Making Ads Pay
John Caples - Tested Advertising Methods
Joseph Sugarman - Advertising Secrets of the Written Word
Robert Collier - The Robert Collier Letter Book
Victor Schwab - How to Write a Good Advertisement
 
I'd like to make a list of literature worth to read.
Something like: D.Ogilvy "Confessions of an Advertising Man", Marty Neumeier "The number one strategy of high-performance brands"...
What can you recommend ?

It's actually hard to pinpoint one because I've read a lot in the past. But if I get something from what I read, then I would likely consider it as my favorite and will consider going back to that blog (or the author of that article) to seek out more knowledge..:)
 
MI
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