So I've been at this for about a week, trying to get my feet wet in PPC and SEO.
My question today is PPC. When do you when to bail on a campaign? For example I have several running 7search right now, and all have clicks but no money generated. I wanted to make sure I wasn't bailing, but it seem to me if you are spending more money than the ad is making back after a few days then it's never really gonna pan out, right?
For example I have one that is 247k Impressions - 586 Clicks - 1 Lead _$2.60) - $28 spent.
It's safe to assume that ppc is not working, and not working because it's not converting, not because the ad isn't getting clicks, right?
Another example
3,700 Impressions - 69 Clicks - 0 Leads ($4.40) - $9 spent.
I can assume that if in $9 spent I am not getting 3 leads then it's not worth it. Right?
I am homing in on my keywords to and moving from 200 to 10 after a few days.
Thanks.
My question today is PPC. When do you when to bail on a campaign? For example I have several running 7search right now, and all have clicks but no money generated. I wanted to make sure I wasn't bailing, but it seem to me if you are spending more money than the ad is making back after a few days then it's never really gonna pan out, right?
For example I have one that is 247k Impressions - 586 Clicks - 1 Lead _$2.60) - $28 spent.
It's safe to assume that ppc is not working, and not working because it's not converting, not because the ad isn't getting clicks, right?
Another example
3,700 Impressions - 69 Clicks - 0 Leads ($4.40) - $9 spent.
I can assume that if in $9 spent I am not getting 3 leads then it's not worth it. Right?
I am homing in on my keywords to and moving from 200 to 10 after a few days.
Thanks.