What to do about a crappy destination page?

[olleper]

First a little apology; “crappy” is my unexperienced opinion only, maybe it’s just my sales and marketing efforts that doesn’t work.

Anyway, I was asked to run a campaign for a magazine subscription, and now pushing towards 500 clicks (sent through to the affiliate network) and no conversions.

First issue;
I’m in Australia, and the campaign is for US only - making it a bit messy to check the functionality of my links. (I do test in Proxy’s, predominately “HideMyAss” but it is a bit sporadic how it works.)

The affiliate link seem to direct straight to the magazine’s homepage, rather than using landing page, the page is here;

It is busy, a bit messy with big pop ups, and there is no direct call to action.
There is a “FULL YEAR JUST $5.99” banner in the top, but this is not a direct call to action, the banner opens another big pop up, and sometimes the; “subscribe now” in this pop up are below the fold.

Actually, as I write this, and investigate further, I found a static bottom of the screen toolbar with them “call to action” – “subscribe now”. Maybe I’m blind, but it did take me a week to 10 days to discover this toolbar.

I thought about putting up these as a "Follow Along" project;

One always have the option to say this doesn’t work – delete the campaign and move onto the next one. - Having learnt nothing from the experience.

Or, I could test a few different options, creating my own landing page, (which I’m working on HERE.) maybe even communicates the issues to the affiliate network and to the merchant - the fitness magazine.

Cheers for now..

Olle
PS. If you are in the US, it would be great to get feedback on how the 'on page links' work HERE.

 

[olleper]

Some further testing here;

When I started this fitness magazine campaign, I managed to connect via “HideMyAss” a couple of times - while after that the attempts have been failing. The initial connections took me to fitness magazine homepage. (Hence why I put up a subscription instruction as a first thing on a landing page.)

Today I installed “Anonymizer Universal” and thus received a unique anonymous IP for any of my browsers. And WOW - now I suddenly able to link to any graphically filtered websites anywhere!

When I do this I noticed that the fitness magazine affiliate links, goes directly to the signup form and not to the home page.

So now I can go back and totally redesign the landing page I started on.
And possibly rethink my approach for these “Follow Along” topic.


It is truly a wonderful world (Louis Armstrong) as we learn something new everyday.

Wishing you all a wonderful Sunday.

Olle...

 

[adrian]

The Links Work fine for me...

 

[K]

So where are you pushing traffic to? The advertorial type magazine site?

Links work fine also for me....

 

[olleper]

Thanks Adrian and K.

Initially, and the bulk of the clicks in this campaign, went straight to the fitness magazine subscription page here;
http://www.mb103.com/lnk.asp?o=6008&c=918273&a=136009&s1=DOJO

There are no selling, just a simple form to sign up name on credit card details.
And there were no conversions at all.

I then put together these quick page;
All your Fitness and Health information in the Fitness Magazine.

And managed to instantly generate one conversion - but it stopped there.

So what is wrong with this page?
What’s need to be changed free to convert?
How can I improve my pre-selling of the magazine subscription?

Or, how can I get the campaign working and give a positive ROI?


Any good ideas guy’s?


Cheers for now.

Olle..

PS; “K”, do we have ever forum here for website evaluation and feedback?
Somewhere where we can list the websites, and get suggestions on how to improve them?

 

[azgold]

Haha, you localization in your script. It told me that I'm in Ontario. That's in Canada but your offer is for the U.S., you said. Do you have a redirect offer in place for when someone outside the U.S. clicks through?