Graybeard
Well-Known Member
What is said for advertising can also be said for website content copy --looking at the live viewer's behavior and that the typical SEO blah, blah, blah too often heard.
When your message lacks an appeal to human emotions and needs you will accomplish nothing but a referral count and no money made by conversion. Sometimes, the trees are more important to your end goal than the overview of the forest is to Googlebot.
However, when it comes down to ad creative copy --these are the *real evergreens* in marketing an impulse item as compared to a commodity item (price point dependent):
Advertising is a form of communication that is used to persuade an audience to take some action, usually to buy a product or service. Advertisers use many different techniques to appeal to the viewer’s emotions in order to get them to take action. Some of these techniques include using fear, sex, and humor.
Fear is a very powerful emotion and it can be used to get people to take action. Advertisers often use fear to get people to buy their product or service. They may use fear to make people think that their product is the only thing that can protect them from a certain danger. For example, an advertiser may use fear to make people think that their product is the only thing that can protect them from a disease.
Sex is another emotion that can be used to get people to take action. Advertisers often use sex to sell products.
There is no doubt that sex sells. Advertisers have been using sex to sell products for decades, and it is a strategy that continues to be effective today. There are a number of reasons why sex is such an effective selling tool. First, sex is a powerful emotion that can capture attention and create a strong desire for a product. Second, sex is a universal appeal that can reach a wide range of consumers. And finally, sex can be used to sell just about anything.
Whether we like it or not, sex is a big part of our culture and it is something that we are constantly bombarded with. It is no wonder, then, that advertisers have found it to be such a effective selling tool. When used in advertising, sex can create a strong emotional response that can lead to increased sales.
There are a few reasons why advertisers might use humor to sell their product. For one, humor can be a great attention grabber. If an ad is funny, people are more likely to remember it and, as a result, the product being advertised. Additionally, humor can help create an emotional connection with the audience. If people like the ad, they are more likely to like the product. Finally, humor can help make a product seem more approachable and relatable. If people think the product is funny, they might be more likely to buy it.
When your message lacks an appeal to human emotions and needs you will accomplish nothing but a referral count and no money made by conversion. Sometimes, the trees are more important to your end goal than the overview of the forest is to Googlebot.
However, when it comes down to ad creative copy --these are the *real evergreens* in marketing an impulse item as compared to a commodity item (price point dependent):
Advertising is a form of communication that is used to persuade an audience to take some action, usually to buy a product or service. Advertisers use many different techniques to appeal to the viewer’s emotions in order to get them to take action. Some of these techniques include using fear, sex, and humor.
Fear is a very powerful emotion and it can be used to get people to take action. Advertisers often use fear to get people to buy their product or service. They may use fear to make people think that their product is the only thing that can protect them from a certain danger. For example, an advertiser may use fear to make people think that their product is the only thing that can protect them from a disease.
Sex is another emotion that can be used to get people to take action. Advertisers often use sex to sell products.
There is no doubt that sex sells. Advertisers have been using sex to sell products for decades, and it is a strategy that continues to be effective today. There are a number of reasons why sex is such an effective selling tool. First, sex is a powerful emotion that can capture attention and create a strong desire for a product. Second, sex is a universal appeal that can reach a wide range of consumers. And finally, sex can be used to sell just about anything.
Whether we like it or not, sex is a big part of our culture and it is something that we are constantly bombarded with. It is no wonder, then, that advertisers have found it to be such a effective selling tool. When used in advertising, sex can create a strong emotional response that can lead to increased sales.
There are a few reasons why advertisers might use humor to sell their product. For one, humor can be a great attention grabber. If an ad is funny, people are more likely to remember it and, as a result, the product being advertised. Additionally, humor can help create an emotional connection with the audience. If people like the ad, they are more likely to like the product. Finally, humor can help make a product seem more approachable and relatable. If people think the product is funny, they might be more likely to buy it.
