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What Kind of Funnel Works Best for Cold Crypto Traffic

Renji

New Member
Working with cold crypto traffic is always a challenge. Most users don’t know the product, don’t trust the ad, and aren’t ready to invest right away. That’s why the main goal of your funnel shouldn’t be to sell — it should be to warm up the audience.

The first touchpoint should spark curiosity and create that simple “aha” moment. It could be a short lead magnet, a quick quiz like “Find Out Your Investment Type,” or a news-style pre-landing page — something like “How an Ordinary Guy Made Money on Crypto.”

After the first click, you need to smoothly transition the user into a more trustworthy environment — for example, a mini-course, a Telegram bot that shares insights, or a webinar hosted by an “analyst.”

A cold-traffic funnel shouldn’t be built around aggressive offers — it should be based on value and trust. Only after that can you suggest registering on the platform or making a deposit. The key is not to push, but to guide. That’s how even the coldest traffic starts to warm up and convert.
 
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