TrafficYoda
Active Member
I got this idea from googling various metrics... It would really help newbies understand the importance of metrics and give them insight they might have missed. Like I didn't know EPV till few days ago, after spending $300 on campaign......
Here's how you join the conversation
If you only can see 3 metrics to run your campaigns... What would it be? and Why?
If there is one metrics you find the least important what would it be? and Why?
I'll Start
ROI : This will give the over look on how the campaigns is doing. Negative means Something is not right, Positive means SCALE LIKE CRAZY!
EPV : This helps me determine which landing page, banner/angle is doing the best
CR : To determine what offer is doing the best for the campaign
Every metric is important but if I choose one that is least important is
CTR : This metric tend to be overvalued because High CTR is good but if you are getting low CR it's not worth it. CTR is a something I look just to calculate my overall goal. I try not to give it more credit than it deserve.
Your turn
What is yours??
Here's how you join the conversation
If you only can see 3 metrics to run your campaigns... What would it be? and Why?
If there is one metrics you find the least important what would it be? and Why?
I'll Start
ROI : This will give the over look on how the campaigns is doing. Negative means Something is not right, Positive means SCALE LIKE CRAZY!
EPV : This helps me determine which landing page, banner/angle is doing the best
CR : To determine what offer is doing the best for the campaign
Every metric is important but if I choose one that is least important is
CTR : This metric tend to be overvalued because High CTR is good but if you are getting low CR it's not worth it. CTR is a something I look just to calculate my overall goal. I try not to give it more credit than it deserve.
Your turn
What is yours??
