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What is the purpose of keyword in SEO?

Whole SEO is depend on your keyword. User search particular thing on net by only keyword. That's why selection of proper keyword is very important for any kind of site. Choose low competitive and high visitor traffic keyword are important in SEO.
 
Now a days it is less about keyword and more about topics and phrases in which the users are interested in this needs to get fulfilled and providing them products and services via various platforms
 
The keyword is still a most important factor in SEO. The only difference is that now long tail keywords or keyword phrases are being to get better ranking in the search engine results page. These keywords are user's specific and hence provide relevant information to the users.
 
The keyword is considered as the most powerful factor in SEO. It is the base on which meta descriptions and titles are made for the website pages. The main purpose of keyword is to rank well in the search engine result page. So, for better ranking the keywords research analysis should be done according to the competition and average monthly searches.
 
Keywords assist to build your site's preference top as compare other competitor sites.It helps search engine to take there site 1st as match up to other site.That's why now a day SEO strategy initiated with keyword research
 
Keywords are still and always will be a vital part of SEO, but like mentioned above, it is better to go "long-tail" nowadays especially if you are starting out in a competitive niche.

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Keywords words are the words which we write in Google to search something. Against these keywords you can optimize your website to rank in search engine.
 
Keywords are more importance for Search Engine optimization . Its also called peoples Search Queries . Peoples what Ever search in Google , Its called Keywords .
 
Keyword is the backbone in SEO so the first thing is to find profitable keywords relevant to your niche while building backlinks don't build all links with same optimized anchor text use different anchor text each time linking back to your site
 
Main purpose of using keywords to optimize the full site with a simple word that word referred as Keyword.Because it is quite difficult to remember all sites which are provide that facility. means if we have to check dresses then it is difficult to remember all sites which are related to that keyword. So we type dress on the search engine then the Search engine returns the result related to that products.
 
Keywords worked in the past, but these days you will have to use keyphrase or long tail search terms. For instance, simply using "Everest" as keyword does not work, you will have to use "Everest Expedition," keyphrase or "how to plan Everest Expeditions" long tail search term to drive traffic.
 
Keywords help in increasing ranking of your website. We type these keywords as search term and it shows the ranking of your keyword. So keyword selection is the most important part inSEO. Select long tail keywords with low or medium competition but with high searches.
 
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