RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
RankBrain is a component of Google's core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. ... The machine learning aspect of RankBrain is what sets it apart from other updates.
RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understands search queries.
Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.
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