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What is difference between Popularity and authority?

Discussion in 'Search Engine Optimisation' started by Harikrishna Patel, Apr 3, 2014.

  1. Harikrishna Patel

    Harikrishna Patel Affiliate affiliate

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    Hello friends, a new question from my side, that what is difference between popularity and authority of a web page or a website, are these 2 things differ, or are they related to each other? How Google decides the popularity and quality and how Google deals and give importance to popularity and authority?
     
  2. Voluum
  3. I'm H

    I'm H Affiliate affiliate

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    There was actually a recently question to Matt Cutts who outlined the difference between popularity and Authority. He used an example of an p**n website which would be hugely popular in terms of traffic generation and usage but obviously the sites would not be "authoritative" in the same sense that a Government website would be.

    Take a look at his video here :

     
  4. KristinaRoy

    KristinaRoy Affiliate affiliate

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    Thanks Adam to share this video with us. These days popularity and authority is the hot topic in the SEO world.
     
  5. dadiehost

    dadiehost Affiliate affiliate

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    Believe it or not, there are blogs and tumblrs that cover more adult subject matter. They link to commercial porn sites, for reasons such as a specific fetish, or just because its a good production.
     
  6. martinluther

    martinluther Affiliate affiliate

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    Well, both terms are slightly different. Popularity is termed as traffic to your page. which is calculated in the Alexa rank. On the other hand, authority is the meaningful online existence of any page.
     
  7. aden

    aden Affiliate affiliate

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    Popularity of a web page depends upon the amount of visitor traffic but authority of web page describe the probability that a specific page from your site will be found on a search engine .
     
MI