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What is Branding

Brand Equity components and the metrics used to measure it are as numerous as they are complex. Here are a couple links that should give you the concept of branding, brand equity and marketing metrics.
 
The objectives that a good brand will achieve include:


  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty
 
I think everyone has explained enough about branding to you. I will like to give you an example now. I am sure you may have heard of Apple and Iphone, you can get much better phones and with better security for lesser price but people still prefer iPhone because of the brand value.
 
The brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
 
Branding is a identify the goods and services which sell of your name only like apple, Samsung and Nokia is a good brand.
 
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