What Are Push Advertisers Really Looking For in 2025?

[TrafficMagnetic]

Lately I’ve been seeing a lot of talk around what makes an offer attractive to push traffic advertisers. From what I’ve observed, it really comes down to three things:

1. Clean, fast landers – Push users bounce fast. Load time and clarity make or break conversions.
2. Strong vertical-angle match – It’s not just the vertical. It's how the angle hits: e.g. “secret weight loss fruit” still works in Nutra, but “celebrity gossip” angles are killing it in Dating.
3. Stable payouts with good hold rate – Most advertisers want to scale, not test forever. They look for clarity on payout rules and quick feedback.

Also, GEO matters. Some push networks are leaning hard into LATAM and South East Asia right now. Anyone else seeing that?


Would love to hear what others here are seeing especially from advertisers or affiliates running push in high volume. What’s working for you?

 

[kimback]

I completely agree with all three points, especially regarding the landers; even a half-second delay can significantly impact conversions lately. I've also been noticing more push volume from LATAM here, but conversions are hit or miss, depending on the offer. Celebrity-style angles still impress us in Nutra. Curious to hear if anyone’s getting traction in Tier 1 with push these days?

 

[T J Tutor]

Lately I’ve been seeing a lot of talk around what makes an offer attractive to push traffic advertisers. From what I’ve observed, it really comes down to three things:

1. Clean, fast landers – Push users bounce fast. Load time and clarity make or break conversions.
2. Strong vertical-angle match – It’s not just the vertical. It's how the angle hits: e.g. “secret weight loss fruit” still works in Nutra, but “celebrity gossip” angles are killing it in Dating.
3. Stable payouts with good hold rate – Most advertisers want to scale, not test forever. They look for clarity on payout rules and quick feedback.

Also, GEO matters. Some push networks are leaning hard into LATAM and South East Asia right now. Anyone else seeing that?


Would love to hear what others here are seeing especially from advertisers or affiliates running push in high volume. What’s working for you?

Yeah, but this is true of most any other form as well. It isn't unique to push.