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VSL metrics

rafapava

Affiliate
affiliate
Hello, which VSL metrics do you consider good for:

- Pitch click-through rate.

- Percentage of those who reached the pitch.

- Any other metrics you like to analyze?
 
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T J Tutor

GM
Administrator
Certified Vendor
affiliate
Dojo Master
AffKit
Video Sales Letters are a component of a funnel. The metrics of a VSL are dramatically effected by the composite of the funnel itself. Examining the on page metrics of the VSL are not revealing enough until you have the metrics of the funnel itself.

How is/are the VSL(s) being presented, in what format, on what platform, and in what type of funnel?
 
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