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Affiliate marketing as a part-time job: yes or no?

Tired of working offline? The road to the office in traffic jams, the pretense of the boss, the gossip of colleagues, nerves and fatigue.

You work 5/2 for 8-10 hours. An article about earning $ 11,000 on traffic in affiliate marketing flickers on the Internet. Everything is easy, simple, without problems! Not a job, but a dream!

Quit your day job and go straight to a new one? Maybe you should start combining your main job with affiliate marketing?

Why even start your journey in affiliate marketing?

Let's be honest: why do you need it?

  • source of passive income
  • quick money
  • work from anywhere in the world
  • work with creativity
  • easy to start
If you named something from the list, then alas. Affiliate marketing is not passive income, much less quick and easy money. Yes, it makes a profit, but not “passively”, somewhere in the background. A lot of routine tasks that eat up the lion's share of working time. One creative is not enough here. Affiliate marketing cannot be “figured out” overnight or even in a week.

If your reasons are not listed, then read on. Consider a part-time job in affiliate marketing.

Need training?

It would be great, of course. But almost all courses about “become an affiliate marketer specialist in 2 weeks” are a scam.
You will have to learn and figure it out on your own. Terminology, technical part, how to find a working bundle, offers, affiliate programs, how to get paid.

Study theory before practice. What are verticals, bundles, creatives, trackers, who uses what, basic terms. Don't be lazy.

Not understanding how something works is normal at the beginning of the journey. For this, there are professional forums, blog articles, instructions for launching campaigns.

It's not about being the smartest. You need to develop, learn, improve your skills and not stand still. You can read what skills an affiliate marketing hero needs here.

Use your time wisely. Study forums and articles at lunchtime, in traffic jams, in the subway. YOU choose what to do in your free time. Be rational. Set and keep goals in mind.

Finances

A “stable” job allows you to work on your own funds and not run for loans from banks.

Our brain will easily "drain" other people's money. That's how the mind works.

But to “drain” your hard-earned money is hurtful. Here you analyze, and not run forward at random.

Conclusions also come faster. Losing hard earned money is painful, but useful. This is how experience comes about.

Like-minded people

“A friend in court is better than a penny in purse”

Maybe someone you know also wants to try affiliate marketing or is already studying it? You could support each other. Share progress, discuss and overcome difficulties. If there is no such person, then no problem.

There are a lot of newbies on the forums and chats, collaborating with someone. “I agreed to call at 18 and work together” - so now you can’t run away. A contract with people is more reliable than a contract with oneself.
The support of experienced affiliates helps beginners to understand and learn.

Or you can become part of an existing team. There are many open vacancies, keep an eye out. But even here you need a base and some experience. Therefore, to begin with, figure out what's what in this affiliate marketing of yours.

Why is Now the time to start?

It would be great to write: Check out the Top 5 Easy and Quick Ways to Get Started in Affiliate Marketing! Alas, there is no quick and easy way. You need to move smoothly, hone experience and accumulate knowledge. If you sit still, nothing will change in a year or ever.

Therefore, count on your strength for a long marathon with obstacles, not a sprint. You will be “out of breath” in no time.

In the beginning, it is not the first million that matters. It is important to understand the mechanics: why the budget is gone, how to fix it, and understanding the essence of what is happening in your tracker.

Everyone started somewhere. If you don't quit immediately for affiliate marketing, there is no rush. Work in the “office”, delve gradually. Perhaps in the near future you may not need to go there.
 
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An ad format must suit your webpage. Many publishers and webmasters gain higher CPM rates and payouts because they know which ad type must be chosen. If ads match, it is profitable and increases your incomes. So first, learn the ad types you will use.

Popunder ad is an ad type which suits almost perfectly and practically everywhere. So you can monetize all your traffic and have your profits if you use our article about Popunder ads.

Of course any ad network gives you a various list of ads which can be used by publishers for placing on websites. And you as a publisher must pick some ads and test them. Which one is going to work better and bring you more money - this is the main point. And you must test and learn all the ads to manage them, but popunder is an evergreen format with tons of adverts. So you may begin with it.

This is a full-page advertisement that does not occupy any space on your website. And it always appears in a new tab or browser window.

Popunder pros:
  • no occupancy the website’s space
  • no thinking where to put it;
  • no overlapping your web content;
  • launching loads of campaigns;
  • payout is higher and more stable;
  • user-friendly ad popping up in a new window;
  • a perfect match for multimedia content or any other visuals.

This ad type is mostly for desktop traffic, but it also works on mobile devices. It is not for massive iOS traffic. So if you work with iOS, you have to choose some more ad types to test.

Here is a free set of best CPA offers spiced with expert clues for future campaign settings. You may look it through and learn and test something.
  • VPN Boost (VPN App) – NEW
  • Traffic type: Mobile
  • GEO: JP (Japan), US (USA)
  • OS: iOS

  • FastwayVPN (VPN App) – NEW
  • Traffic type: Mobile
  • GEO: IT (Italia)
  • OS: iOS

  • Eloelo (Social App)
  • Traffic type: Mobile
  • GEO: IN (India)
  • OS: Android

  • VeePN (VPN App)
  • Traffic type: Mobile
  • GEO: AE (the United Arab Emirates), DE (Germany), FR (France), GB (the United Kingdom), NL (Netherlands), US (USA)
  • OS: iOS

  • Maya (PaymentApp)
  • Traffic type: Mobile
  • GEO: PH (Philippines)
  • OS: Android

  • Lemon8 (Social App)
  • Traffic type: Mobile
  • GEO: JP (Japan)
  • OS: iOS / Android

  • Fika (Social App)
  • Traffic type: Mobile
  • GEO: AR (Argentina,) BD (Bangladesh,) BR (Brazil,) ID (Indonesia,) IN (India,) MX (Mexico,) PE (Peru,) PK (Pakistan,) TR (Turkey)
  • OS: Android

  • Melon (VPN App)
  • Traffic type: Mobile
  • GEO: IT (Italy,) US (USA,) BR (Brazil,) GB (the Unighted Kingdom,) ZA (South Africa)
  • OS: iOS

Here was a short guide to help you begin with Popunder ads. If you try and test it, you will get more experience and raise you income. So do not hesitate and start you work with Vimmy team.
 
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The webmaster receives a reward when a potential client performs the target action of the offer. Subscription, installation, purchase, registration, filling out a deposit form with contact details.

There are many options for performing the target action, as well as payment models.

In this article, we will explore different payment models in affiliate marketing.

CPA

The CPA payment model is one of the most frequently used in affiliate marketing. Suitable for almost all offers and verticals. It's simple, it's immediately clear who pays for what.

CPA stands for Cost per Action. Subscription, installation, purchase, registration, filling out a deposit form with contact details.

Target actions are tracked through web analytics. Checking cookies or links with a tracking code.

For each credited action, a payment accumulates. It is specified in the offer. The amount is fixed.

Revenue Share or Revshare

Another popular payment model in the affiliate marketing world.
Revshare - a percentage of the advertiser's income.
The minus of the model is not fixed income. It is better suited for long term use. Here you need to wait until the user/client makes a deposit, bets on sports, pays for a subscription, and/or renews it.

CPS (Cost per Sale)

CPS - cost per sale. The webmaster receives fixed prices for the paid order, there is no percentage of sales. Payments are negotiated. The model is suitable for selling goods in online stores and nutra.

CPI (Cost per Install)

If the application is installed - there is a payment. The model is for mobile, desktop games and applications.

CPL (Cost Per Lead) or PPL (Pay per Lead)

This is where you pay for leads. Users who perform the desired target action. In the context of the CPL or PPL payment model, information given by the user. Email, phone number, name, etc.

The advertiser takes the collected data for advertising, selling his product and newsletter.
Payment goes for received contacts. It doesn't matter if the client makes a purchase or subscription for money. Need information about a potential client.
Offers with a CPL or PPL payment model often have an SOI or DOI specification. Let's take a look at them.

SOI (Single Opt-in)

Each user who fills out a contact form/questionnaire and leaves a request for further communication, is taken into account.

In this model, leads can be of “low” quality. This is a risk for the advertiser. Therefore, the payouts for this model are low.
Low-quality leads are a deliberate incorrect filling of the form (misspelled email address, phone number). For the advertiser - zero value in such forms.

There is also a possessive side: due to the simplicity of the target action, conversions are always high, and offers are easy to test for any budget.

DOI (Double Opt-in)

Here, the user is required to perform two targeted actions. For example, provide an email and confirm it with a link. Or download a game and reach level 3. Register an account and fund your account.

Conversion - only after two confirmed target actions. Quality leads. Payouts are higher.

CPC (Pay per Click)

In the CPC model - pay per click. Clickable banners are almost everywhere. The more users click on the banner, the more you earn. It does not matter whether they buy the goods, whether they get an account and a paid subscription. Payout is per click.

Other payment models
  • CPO (Cost Per Order) — the webmaster receives payment for the order placed by the client, even if no purchase has been made. Just that is enough. The CPO model pays less than CPS.
  • СС-Submit (Credit card submit) - payout if the user enters credit card details; relevant for paid subscriptions and paid content, sweepstakes.
  • PPC (Pay Per Call) - payout per call; the buyer must call the toll number.
  • Trial (Триалка) - subscription payment model; the user buys a “trial” product, a temporary subscription. If satisfied, then the payment is taken monthly. Trial - a complex model, payouts depend on the term of subscription renewal.
Conclusion

Many models overlap or complement each other well.
You need to carefully read the characteristics of the offer in order to understand what the payout will be for.
All models have pros and cons. Some are better suited to specific verticals than others. Which model to work with is up to you.
 
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If you plan to make your living from affiliate marketing. you need to put time and energy into this. It needs effort. If you build a well-trusted brand, it will surely give you a permanent income. But is it easy to complete this task?
You will become an expert and a reliable source of information on a particular subject. It is not too fast and easy. To make your readers trust you you will need to keep publishing engaging and useful content. This is a reason for them to decide and purchase.
And all this leads you to learn the most effective affiliate content strategies. Vimmy team is going to provide you with it.

‘How-to’ manuals

This type of guide is a bunch of simple and clear instructions on how products work and how to complete specific tasks. It has a clear value to readers and brings you authority in your chosen niche.
There are some hints for writing manuals. This is a list to include in your how-to guide.

  • Look at other how-to guides and take some ideas
  • Divide your list into chapters or steps
  • Research and focus on your readers’ needs, problems, issues
  • Give clear answers and ways to solve readers’ problems

Product reviews

This is a useful and reliable content type. Share your thoughts on a product or service and your own experience. This gives your readers a clear value and they will decide between similar products while also allowing you to include tracking links to the products naturally.

Here are some particular points to keep in mind if your write reviews.

  • Provide in-depth information
  • Use a simple rating system
  • Do not make it all complete and long
  • Test the product from review
  • It the product is bad, tell it, it will give your trust
  • Do not be afraid to share your straight and clear opinion

Product comparisons

This type of content may help to choose between two similar products. Here you compare and tell your opinion to determine the best product for you. The point here is to give all details your visitors want and some clear information your competitors have missed.
You just give a huge and well written review of two products comparing them and after this you readers make their decisions. The goal is to give them reviews and let them pick one of two things. You must keep an educational rather than sales tone. No insisting on buying, just reviewing.

Best-of articles

Such content is an amount of tips and tricks which are now extremely useful. Every industry has lots of tools and services. Pick a useful and clear list of the best tools or services and help to decide which one deserves buying. But do not insist too much, be smart and trustful.

Conclusions

Here is a basic list of conversion hitting content types. You may test all of them and learn how they work within your niche. Maybe you will use something else. You may do some research and investigate some new content types. Complete your own list and test it. There is no way to learn how it works if you do not work and gather some practical basis.
 
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It is not a smart idea to pick a blog niche which sounds nothing to you. To bring a good expertise there is no random choice. Success is when you balance personal interests, skills, and market trends. when you work and you know what you are working on.
There are tens of niches which bring you money. But think twice, do not tap your finger at one random thing. You must sit and analyze which niche is close to you, or just interesting and entertaining. Combine your personal interests and market trends.
Vimmy team is giving you a list of some rather popular niches. But choose any which is fascinating. Your work must bring fun and joy.


Travel

Lots of people travel and seek for some advice. They need law cost tickets, sales on hotels, car rentals, insurance agencies and amusement parks. The task is to save money and avoid costly mistakes.
Here are the top travel affiliate programs that have proven profitable in the past.

Travelpayouts

Travelpayouts’ affiliate network can provide anything. It comes from car renting to cheap plane tickets. There is a wide range of ready-to-use promotional tools (banners, links, APIs, etc.). The average commission is 1.6% for flight tickets and 6% for reserving hotels.

Skyscanner

This is a famous website to help finding the cheapest flights to any destination point. It also offers car rentals. Skyscanner is one of the few truly reliable pay-per-click affiliate programs. Here you can gain up to $0.25 per click.

Booking.com

If one needs to book a flat or a hotel in another city, here it is. You can pick up to 25% of Booking.com’s commission for every checked-out reservation. All reservations are surely made through affiliate links.


Consumer goods

Online shopping is nowadays the king of shopping instruments. Online marketplaces are going higher and higher. People shop and write revenues on items, so this may bring profits. One can promote any product like this. From sports equipment to beauty goods. But before you complete your review, test your product properly. Make no mischief and avoid misleading. Or you will loose credibility.

Here are the two most extensive and appealing affiliate programs.

Amazon

It has everything in stock. Here you can buy whatever you want. Affiliates can earn up to 10% commissions through the Amazon Associates program. The final amount of payments depends on the product category purchased through an affiliate link.

eBay

Everyone knows that eBay has a wide range of items for sale. They are new or used, and here you can look for some rare or special items. The eBay Partner Network gives you 50-70% of the total commission. All payments come through the personal affiliate links.


Crypto and finance

To make money in this field, here are some variants.

AWeber

This is a company that specializes in email marketing. Every lead gives you a 30% commission.

Shopify

A helper for setting up eCommerce stores, promoting them with a variety of tools, and quickly turning a profit. Here it comes to $598 for a standard subscription and $2,000 for a premium subscription.

Colmex

Colmex is a trading platform for trading Forex, Futures, CFDs, and other financial instruments. One can earn up to 40% commission for leaders.

Binance

Here anyone can sign up as an affiliate and earn a 20% commission. If you store 500 BNB in your Binance wallet, you can double it to 40%.

Tech and gadget

Thousands of gadgets and millions of software are produced every year. And sure it turns out to be a lot of money in this niche. So if you promote some goods, it is a good idea too.


Conclusions

These are just a few ideas about some niches which you may pick. And many more affiliate niche website ideas exist if you sit and research. All the niches change during time so keep it in mind. When you choose one, do a clear research, look for potential competitors. This will give you all the fresh news to check how much traffic, keywords.
Learn all the details and make some fair conclusions if you can work in the niche you picked. Think twice and be reasonable.
 
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Myths and legends of affiliate marketing for beginners

Myths exist in all areas. They are the product of the imagination of those who have tried something, but achieved nothing or even those who have not tried anything, but “understand” everything perfectly without trying it out.

Let's go through such popular affiliate marketing myths and legends.

1. Should have started in 2008

Or in 2010, or in 2012, or before Google tightened all the rules of the game, or ... you can continue endlessly.

Perhaps it really used to be easier, faster, cheaper, with fewer competitors. But in this case, you should have opened a coffee shop, blogged and sold cars 10 years ago. Why bother now?

The second most popular headline is "The sphere is dead, it's over." Okay, let's humor
the idea. Why then conferences for tens of thousands of people are being held, why are there paid forums? People visit them. They use affiliate networks, trackers and spy services. Is it as bad as some say?

In the article "No time to die" we wrote more about this, the opinion has not changed: affiliate marketing from 2008 is really dead, but the niche itself is growing, developing and feels upbeat.

2. Green case - repeat

The scheme is simple: take a case, preferably with pictures, apply strictly according to the instructions.

Voila, your profit is ready. Oh, STOP, wait, no profit? Only a lost budget? Why?

Everything is simple. In their right mind, NOBODY will share working bundles. Profitable cases and bundles that speakers talk about or on forums are either advertising or have already played their part.

Green cases” are published more often than red cases, you won’t find red ones so easily if hardly at all. Green sells better, subconsciously no one wants to fall into a minus and a loss.

3. Affiliate marketing - illegal and defrauding the buyers

Niche marketing and affiliate marketing is quite legal.
Yes, there are enough deceivers, as well as advertising of any kind of turbidity. And there are a lot of money scams too. But who is forcing you to do the same? Not enough white verticals and adequate offers to your liking?

Why sit on a powder keg, worry that a tax inspector will come around the corner? Apply for self-employment, pay taxes, sleep well. Sock advertising is still legal in all countries.

Here, as in any field, it all depends on the individual. Their desires and skills to legally conduct business.

4. Affiliate marketing - a casino and a lottery

Hope for luck, but don't make mistakes yourself.

About affiliate marketing, as well as about everything that is related to earnings, but does not have instructions on Tiktok, many say: lottery and quackery.

It seems that it all depends on luck - whether the approach is successful, whether the campaign turns out to be profitable. However, any successful person will tell you that luck is about 10%. And the remaining 90% - accumulated skill and experience.

The ability to launch is not built into the firmware of the brain, it is not born idle. We wrote about how not to lose the first deposit here, and In what vertical can a beginner earn, you can read in this article.

Affiliate program - not a casino, it's a real way to make money. Which does not depend on the drop of cards or ticket numbers. In affiliate marketing, you personally influence the result and the profit.

5. Affiliate marketing - a source of passive income

This myth (or rather delusion) greatly saddens beginners.
Passive income - when you do something from time to time, and the money runs into the account without your help. For example: you rent an apartment or receive interest on deposits, dividends on shares.

In affiliate marketing for passive income, you need to create a system so that it simultaneously launches and optimizes campaigns while you drink coffee and go about your business. Well, or recruit a team of young guys, teach them, let them do it. In that case you will need to rent an office, find a manager, and pay salaries to everyone. Only this whole autonomous system requires time, effort and, of course, financial investments. And whether your effort will pay off is a separate conversation.

So affiliate marketing is an opportunity to become a self-employed entrepreneur and work comfortably remotely. But definitely not lazy passive income.

Conclusion

We have reviewed only the most “popular” affiliate marketing myths. In fact, there are many more of them. But is it worth diving into these jungles that have nothing to do with reality?

What myth do you think is the most popular?
 
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Affiliate marketing stands for earning money by promoting another company’s products or services online. Or you can pick someone’s items to promote or even take your items if you sell something or specialize in some expertising.
Here comes your affiliate marketing path to give you a huge holy grail of passive income. Which means you are financially independent. This is rather a valuable thing today.

Yor money can be reached by weblinks which bring you profit with clicks. But better is to make users visit your webpage. This is a much better way to gain your profit raising. So here Vimmy team comes to tell you about creating an affiliate marketing website.

It does not need a colossal amount of investing. But you have to do your best, otherwise there is no living making. And here it all starts with creating a search-engine-friendly website.

Advertisers and publishers get their legal money from affiliate marketing. It can be hundreds or thousands of dollars. Here is a tiny list of some reasons to create an affiliate website: it is simple and free from risks, it gives you an unlimited earning potential and doesn’t need constant attention. Did we convince you to start preparing your webpage?

A great money-making website needs to be customized for a specific advertiser. So picking a niche and looking for a suitable affiliate program helps you. When you get it all clear, you can prepare your content and begin website planning and building.

An algorithm to build a website
  • Pick a niche
  • Find the right affiliate program for you
  • Find the right products to promote
  • Check the structure of the commission
  • Choose a domain name
  • Select a web host and a website builder
  • Set up themes and plugins for your affiliate website
  • Create content for a specific niche
  • Create an email list
  • Use social media to promote your content
  • Make improvements to your SEO
  • Place backlinks
  • Set up an analytics system

This is a fundamental list of building a webpage for gaining income. All the clear information on SEO you can find in our blog. But keep in mind that affiliate marketing requires effort to yield positive results.

Find some time and keep in mind that you will need to increase your time working with your online marketing career.

All this is a rewarding experience, you get financial and personal satisfaction. It is a great deal and an instrument to raise your revenues.
 
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If the picture does not appeal to the target audience, then no matter how good the offer is, it will not help. Creative is a sponsor of getting into the sales funnel; If it is good, but if it is bad, then it will be a waste of money and time to zero.

That's why, everyone is talking about the importance of these Creatives, tests to identify the very best. Which will successfully convert.

Let's figure out what a creative is, what is its purpose, where to create, where to get inspiration from and what color has to do with it. And most importantly, we will analyze the formula for a successful Creative and learn how to make cool ones.

What is a Creative

“Creative” is a picture. Single, or it is with a text, video, animation. All this is adapted to your vertical.

Videos and animations attract more attention than simple text format in email newsletters and messengers. Therefore, dynamic creatives are widely used by affiliates.

The classic version of Creative, image and text, is always relevant. It is universal for many verticals.

Each traffic source has its own requirements and features for creative, you need to be attentive and adapt. Copy-paste won't work.

What is the purpose of Creative in affiliate marketing

The task of a creative is to attract the attention of the right target audience; and not only for laughs, but for the target audience to click, buy, install, so affiliates would profit and convert.

Through Creative, an affiliate generates interest in a product or service in the target audience. By making them want to impulsively click, open, download, install.

Creative is the face of your campaign that the customer sees first.

The formula for successful creative - AIDA

The AIDA model can be used as the basis for creating effective advertising creatives.

AIDA - is:

A - Attention,
I - Interest,
D - Desire,
A - Action.

Bright colors, interesting pictures, gif images, large fonts can attract attention. Promises of “free lunch”. Who doesn't want to make a wish come true?

Intrigue, vivid emotions, especially in the video, clickbait in the title, mentions of how to make customers' “pains” go away. All this will help to generate interest in clicking on the banner.

Desire is created by the ability to quickly and easily solve the customers' pain. Promise him benefits, ease of life, pleasure, new vivid emotions.

The final step is the call to action.

Where to get ideas for Creatives?

Sometimes the music comes by itself. But more often than not, we want a little inspiration. And in such cases, you can use:

  1. Spy services - study the creative for your vertical and offer
  2. Spy services- related verticals and offers
  3. To the notes that you make when you see interesting and catchy creatives in "ordinary" life. You do take notes, right?
  4. Ask the manager of the affiliate network you work with
  5. Search social media
Where to get Creatives

Okay, there is an idea, now you need to find a picture, gif or video.

The most popular stock images are not an option. These are on the first pages of Google or old memes.

When we see the same thing over and over again,
banner blindness sets in. Users do not see the Creative.

The ideal option - to make or add something of our own. You can delegate the task to a freelance designer from
Fiverr or any other platform.

Top free stock photos:


Where to create Creatives:

Photoshop and Adobe Premier are probably one of the first things that come to mind, but for fast processing of images and videos with sets of decorations, filters, fonts and other convenient elements and functionalities, there are services such as:

Palette

Attention: the selected palette for a creative significantly affects the conversion.

We know something from the theory about the psychology of color. Blue color inspires confidence, white “removes” everything superfluous, improves concentration on the product. Red - Helps with dating, adult, sweepstakes, nutra, antivirus due to its association with Christmas and love.

Psychology-of-colors-EN.jpg


What to write?

What attracts people to Ads? Long story? No, it won't even fit anywhere.

Another thing - emotions. Best of all - vivid ones, so that they would “hit the nerve”, and the user clicks without hesitation, “I want to see/know, but I'll figure it out later”.

What emotions can be evoked? Greed works well too. “Download and get a free gift” or “almost out of stock”, “offer valid only for a limited time”. Laziness is also not bad one - "lose weight quickly and permanently from home". Boredom - "no strength, you are tired? We know what will help you". Some others: envy, pride, gluttony, lust. Choose the ones that suit your offer. Spy services will help.

The text depends on the target audience. Who are they? Draw their portraits.

Age, gender, profession, country of residence, income level, hobbies, motivation to buy your product/service? What problems, pains and challenges can your product solve or simplify? What will interest, attract attention? What desire drives a click and a purchase?

Speak to the target audience in their language. But first - study this very audience and its pains, desires, problems.

Conclusion

The success of a campaign depends on Creative. A potential customer will see it first, your banner with a lure.

An important nuance of advertising is to make the user believe in what is happening. And in order for him to believe, you need to help him.

Creating a converting creative is a task that requires knowledge of consumer psychology, design and copywriting. And of course, understanding the target audience, its pains and needs. The task is simplified if you use the knowledge and services of marketers.
These tools will help you make high-quality, eye-catching Creative.
 
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This is an actual and necessary list of tools which you may use to get all the analytics and data about your work. How does your blog promotion work, does it give you as much as you want or not. Without any data and comparison you are not able to correct something if it does not work well. You must be ready to improve and try new sources and tips. Be a good nylist and be brave to see if you made a mistake, It can be corrected and there is no catastrophe. Everyone makes something wrong, especially if he is a newby.

Web analytics

This is rather an important tool. All the data must be sorted and there is a huge amount of it. Any web analytics tool is a good helper. Check the ‘Acquisition’ section and ‘Channels’ in your Google account - this is how you get where your users and guests came from. And this is how you improve your GEO targeting.

There are some more options, let Vimmy team tell and explain them.

Organic Search - users who find your page through search engines like Google
Direct – guests who visit your page with no traceable referral source, no typing your URL into their browser’s address bar, no bookmarks
Social – guests who came from any social media platform (Facebook, Twitter, etc).
Referral – people who came using a link from another page
Other – users from any traffic sources with an incorrect UTM, so their trace cannot be checked
Paid Search – people who used a paid search ad, such as Google AdWords
Email – guests who clicked on any link in your email ad campaign

The only thing you must keep in mind is to make sure your tracking parameters are set up correctly on all of your links. Otherwise there is no correct and clear data. If you want to track and see all clear, just check all your links and UTMs. The data is okay when all the options are put correctly. Just set them up one time - and you will not need to prepare and remake this piece of work one more time.

Here are the most common tools:

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Попробуйте новую Яндекс.Метрику
Roistat is a cross-cutting business analytics system
Mixpanel: Product Analytics for Mobile, Web, & More

Use SEO tools for auditing and tracking website performance

SEO tools are useful if you need to look through and check your website’s performance. Analytics is important because some improvements to optimize for both users and search engines are a great part of your promotion strategy. If your page is not okay and healthy, your blog will not jump and rise. So the top of search engines will be far away from your distance. Do not forget about SEO, because users still do search through browsers and search engines, so this is always relevant and brings you more traffic.

Here are the most common tools:

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Enhanced Google Analytics annotations - Context
Looker Studio Overview
Keyword Hero - The SEO Revolution

Social media monitoring

All social media have their monitoring tools. Instagram has its variant of statistics for business accounts. You can combine web analytics and social media analytics, it works better. This is how you get all the information about your posts and their performance.

Here are the most common tools:

App Directory - Social Media Marketing & Management Dashboard - Hootsuite
App Directory - Social Media Marketing & Management Dashboard - Hootsuite
App Directory - Social Media Marketing & Management Dashboard - Hootsuite
App Directory - Social Media Marketing & Management Dashboard - Hootsuite
 
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Ad placement is rather an important thing for publishers. Ad units have some placement criteria, there are size, type, and location nuances. Of course each ad network puts some special criteria, which are for this ad network only. Ads may be put automatically, but also somewhere it is allowed to rule ad placements.

Full page and banner ads can come in various sizes and formats, it depends. The placements differ, it may be the part of the webpage that is first displayed to the viewer and no need to scroll it all down. Or it may be below the fold. This seems meaningless, but in fact this can work even better.

Always focused on how captivating and catchy the ad is, users miss that ads must be displayed properly, in the right places. This issue can bring revenues or ruin all the campaign. Publishers should keep in mind that ad position is even more important than choosing the size of the ads. All this must look attractive to users. Ad space cannot be hidden, scrolling must be minimal. And if access to ads is quick and easy, this will raise your CTR and your profit.

A publisher must know two key factors - the website and the audience. Check it all about where all users like to hang out, check the number of users and where they come from.

So here is a guide about ad placement for publishers.

Use tools
Some basic tools must be ready. Analytics, SEO in case to monitor and analyze the traffic and audience.

Learn your audience
Use your tools and analyze which country your traffic is coming from. This is how you may get something about what ad placement is popular.

Pay attention to ad viewability
This is a bit more than several phrases. Placing ads is more complicated.
  • Test ad layouts, sizes, placements
  • Check your page if it loads well
  • Optimize your webpage for mobile
  • Test how the ads work within various channels
Improve and check ad performance
Test and keep your eye on what’s working and what’s not. Monitor viewability, CTR, revenue generating. Evaluate past ads.

Don’t stop testing
Try some new tips. Use various layouts, different types of ads, display, rich media, video. Your profitable combinations will appear. Just make no pauses and be ready to improve your ads.
 
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Is your CPM low and are your revenues poorer than expected? But you tried to do your best and worked hard, what’s wrong there? There are some critical difficulties that publishers have to meet. Let our team tell you about critical website monetization mistakes.

Do not place too many ads on a single page, this scares your audience. More ads does not mean more money. Users will be distracted by lots of various messages.

Combine ad formats. Put some banners and do not use multiple formats together. Do not use different placements and sizes of banners. It all must be suitable.

Do not slice your posts in your blog with ads. Too many ad banners in your content will be a red flag for your audience.

Do not use too many ad formats. It feels like an annoying attack of banners, videos, pushes and popunders. And the productivity of each of them decreases. Use a single ad type, add one more and check the results, learn and make conclusions. Pick some best ads and use them.

Adapt ad formats to your niche and content. It is rather strange if there is no match at all. Combine ads and webpage materials to make the highest revenue.

Do not use ad formats unsuitable to your traffic. No desktop banners for mobile web pages. No pop-ups blocking all the content. No push notifications which can be easily blocked by users.

Set frequency of popunder ads correctly. Do not aim and show your ads as much as possible. This strategy leads to nowhere. CPM will be decreasing.

Place ad units right. Do not use your home page, this will annoy and distract. Check your webpage areas to see which are seen and which are ignored and test your ads using this research.

Use one ad network. Two or more will not help. Moreover, your CPM will fall down. Focus on one ad network, learn how it works and be ready to research and check for new tips and hints for it. One clear focus is a great helper, but many goals do no good.

Do not remove the ad network's script too early. Passive income is such an instant thing. But your income depends on users actions, ad placement and traffic amount.

Use ad codes and scripts correctly. Do not put any corrections to the scripts you get from the ad network. If you are not sure, just do not try. If you copy some code not the right way, your CPM falls.

Test and check some AdBlock-friendly new formats. You may miss some nice ways to earn more profit if you ignore the newest things.

Do not check the CPM only. Pay attention to all the website's metrics, it is really important. CTR, clicks are a big deal too. CTR is not the greatest measure of your success.

This was a bunch of our experience gained within years. Vimmy wants you to be ready for various issues and solve them easily.
Do not be afraid to start your work and get your first revenues. This is not as complicated as it seems, and our support team will help you 24/7/365, so any problem will be solved quickly. Go and launch!
 
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Is there anyone who still wonders why some website owners earn nearly $10,000 monthly from ads? You may say someone barely makes $80 when the same ad network is used. So what is the difference?

One must understand and know advertising effectiveness metrics, focus on checking and considering all the necessary factors - there is a lot to do. And after this part of the plan comes forecasting real ad revenue realms and real opportunities. Those which are close to the matter. All the basic points like top blogging niches, average CPC rates, reliable tips about monetization.

And our team will speak about some niches and sub-niches which are profitable. This is a long list of information which is really valuable and you may use it all or pick some parts and tips.

And let us make it clear and simple. We suggest you a huge list of broad areas with some suggestions for more specific niches inside. So you may pick some area or use a particular niche.

All this may work, but you must test. Topics and subjects for your blog must not be too rare and specific, there will be no traffic and no good quality of guests and visitors. Newbies will make success using this list because they are to choose a website for money making. So their choice is rather important and must be done in a very sensible way.

Entertainment

The most popular and profitable niche you can imagine. Virus content, various videos, cat photos, memes, funny pics, TikTok videos, whatever else. All this is always a good thing. Everyone spends time on the internet surfing and chilling, watching some relaxing and entertaining content. This subject is the first one to be for huge traffic volumes.

Insurance and legal matters
This may be called the most expensive niche. But this requires a good reliable name experience. One should have a strong industry background and known name being a trusted expert.

Online education

This is actually nowadays according to our reality if you know what we mean. Especially its sub-niches which are the next.
  • Online schools
  • Learning methods reviews
  • ’How to…’ lifehacks
  • Self-education
  • Education webinar platforms

Marketing

Topics on this subject are still popular and specialists in marketing are rather necessary and in high demand on the job market. Also they do work like freelancers and there is a huge pile of information for articles, discussions and topics.
Use the following sub-niches.
  • Landing pages advice
  • SEO tactics
  • E-mail campaigns
  • Business presence and development strategies
  • Personal brand advice
  • Marketing tools

Money making

This is actually our subject. And all the people are always really interested in new ways, hints, life hacks and tips for money income and its raising.
Use these sub-niches.
  • How to make money online
  • How to make money blogging
  • How to make money from smth

Health & Fitness

Lots of things to discover! A self-care routine, a healthy diet, blogs on mental health - take it and make it. Articles about nutrition, self-care, meditation, yoga, some type of fitness, home fitness routine, spiritual practicing and religious studies can be a gold mine.

Lifestyle

Helping people find their work/life balance, explaining to them how to manage this and not to gain stress is a nice idea. You may speak about time management and self-development, complete some useful financial guidance, and a various mix of ’eat-pray-love’ advice will be nice too.

Relationships and parenting

This is a huge and various mix of psychology, lifestyle, personal growth. Rather an important and necessary sphere of life. Young people marry and desperately try to figure out the perfect way to make it work. So you may help them by making a Mom or Dad blog, completing articles about relationship advisory or guides about teenage parenting.

Food & Beverages

A whole world for articles, topics, discussions. Food is always a pleasure, and lots of users like to read something new about it. You may pick some receipts, choose something about cocktails and party drinks, write about tea sorts or prepare a good vegan latte at home.
Here are the sub-niches you may use.
  • National cuisine,
  • exclusive recipes,
  • coffee-lovers community.

It is always a perfect idea to approach your blog or webpage monetization complexly. But the financial income will not come at glance. Ads on your page will work, just give them time and test them. People say that up to two years must pass before you gain your valuable income and raise your revenues. So achieving really satisfying financial results is not a myth, but a deal of consistency.

Lots of people give up and quit after a year. Be persistent, so this is how you will gain your money and have a huge income. And make your ads work with Vimmy team, of course.
 
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The secret ingredient of profitable campaigns

A Blacklist is a list of sites that you no longer want to send traffic to. Traffic sources that don't convert and waste your budget. There is no point in using them. Lost money cannot be returned. Well-designed blacklists are the secret component to a profitable campaign.
Let's take a closer look at what criteria are important when creating blacklists.

Working mechanism

One option for selecting blacklisted candidates is to analyze EPC, Average revenue per click. If the EPC is less than the cost of a click, then the site is simply unprofitable, it burns the budget.

Note: the reason for the insufficient number or lack of conversion is not only low-quality traffic. Perhaps the reason is ineffective creative or the site does not have a target audience. Therefore, test different creatives.

A couple more candidates for the blacklist: bot and paid traffic. There will immediately be a lot of transitions, and no leads.

It takes time to collect relevant statistics, especially if you are testing a new offer. No need to indulge in vain hopes if the site does not bring the desired result. They won't start clicking. Add the site for this offer to the blacklist, redirect the budget to a better place.

Blacklist types

The blacklist is not a static copy-paste list. Lists need to be reviewed, updated and adapted for different offers.

Blacklists are a unique thing. It would be foolish to buy or download free ones. Firstly, it is not clear how relevant they are. Secondly, each vertical needs its own blacklist.

It is wise to create separate lists for each vertical: nutra, dating, gambling, etc. The sites have different target audiences, so it will convert differently with different offers.

By launching many campaigns, you will form a common blacklist with sites that never convert.

Suitable Audience

If you omit bot traffic, different sites convert with different offers (because people with different interests “hang out” on different sites).

Sometimes it's not that the site is bad, but that there is no suitable audience for the offer.

It's like trying to sell winter tires at a wedding dress fair. The tiers may be unique and the best, the price is excellent, but what's the point? Nobody is interested in buying such a product at that fair. But any wedding paraphernalia will go with a bang.

The secret is to find the right audience for the right product. And choose the right angle for presentation.

Conclusion


Blacklists help in optimizing your work with ad networks. They save money and time, remove useless sources of zero traffic.

The main thing is to be able to create and apply blacklists in order to receive high-quality traffic. And with it - profit.

What are your criteria for creating blacklists?
 
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So, you plan to optimize your web page and here we give you one more guide for publishers. It is a perfect moment to jazz up your best performers!
First, look for search phrases your top posts are ranking now. And after you check them, go and answer the next questions.
  • Is there enough traffic volume?
  • Is the competition stiff?
  • Are there any alternative keywords you can rank easily for more massive traffic?
And go to read your guides. First is the Google optimization's list. And after it we give you one more guide about mobile optimization.
So, what should one do to optimize the blog or web page for Google?

Make sure your key phrase is natural

Find suitable, perfect and natural phrases for your keywords. It means you must be able to add all your keys to a healthy text. Just go and check if the perfect key phrase looks healthy in your text. Even if you insert the phrase several times.

Put your keywords into the content accurately

Ranking your post properly works when you put some phrases in the following text. Not only the first paragraph and H1 must contain them.
Google and Bing do find keywords placed improperly, you cannot trick them. So spread the keywords carefully and be attentive, because the distribution of them throughout the whole copy must be sane and sensible.

Check your copy for keyword stuffing

Do not use too many keywords. This will ruin your SEO and downgrade your article.

Remember to update all SEO metatags

Work on your SEO metatags and add new key phrases. And include new keywords in the SEO title and description. But do not update the article’s URL, it must remain the same.

Embed the key phrase in H1, H2-H4 headings

Along with seeding the keywords throughout the content, please ensure you’ve added them to the critical H1 tag and H2-H4 tags as well.

Improve readability in minutes

Make your texts short and clear, do not ignore that. Content must be human-first and well-structured. Nowadays people do not have too much time, so do your best. Clean up your articles. Here is how you can do it.

  1. Keep your paragraphs clear and brief.
  2. Separate them visually, use with headings and subheadings.
  3. Use not more than 240-300 words per paragraph.
  4. Use bullet points and checklists if it is suitable.
  5. Put the most important statements and phrases in bold.
  6. Make your intro state the problem in brief.

Optimize your top content for mobile devices

This is a clear and brief guide on how to make your webpage mobile friendly. If you want to rescue some materials, here you go.
  1. You blog must cover less than 100kb, optimize your images and photos like TinyPNG.
  2. Cut long paragraphs into shorter ones.
  3. Remember to add headings to your paragraphs.
  4. Enable a zoomed-in image preview.
  5. Try mobile-first In-Page Push (Social Bar) ads. This ad format is ideal for mobile devices.
 
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Vimmy team supposes that we must speak about this difference. How do they earn and make profits, what is common and what is not? What are the types of accounts for each of them? What is necessary if you plan to run a campaign and make money on traffic?

Advertisers and advertising

This means buying users’ clicks, views, and conversions. More common is just saying that advertisers buy traffic. But the whole task list is like this:
  1. preparing offers (what you advertise, how much you are ready to pay);
  2. creating and making a design of a right landing page for your offer;
  3. designing some suitable ad creatives;
  4. setting up targeting and downloading ad creatives, set up budgets;
  5. defining suitable budgets and all the spending limits for every ad campaign.
So here we come to this: an advertiser is someone who wants to sell a service or product and needs advertising space to do so. This looks simple and understandable.

Publishers and websites

Publishers are those persons who own websites and are ready to display ads to their audience. This is the main thing in brief.

Publishers look for a suitable place to put all the ads. They use ad networks because they always look through all the ad formats and find the most suitable and profitable variants.

Publishers (or webmasters) are individuals or legal entities usually. They may send web traffic and nowadays they shift to social traffic driving ad views from Facebook, TikTok, and other networks. The time goes forward, and so does the business.

Can publishers buy traffic?

Of course, why not? They need to refresh their website users’ demographics or attract more new visitors. So the traffic is a necessary item to buy.

Can a publisher earn from traffic without a website?

Publishers can turn a profit from social traffic and paid search ads. All they need is just a landing page to land all users. They put a direct link on it. And this is how it works.

Conclusions

Here are the fundamental basic issues for understanding the difference between advertisers and publishers in digital marketing. Ad networks are well done ecosystems. They work both with publishers and advertisers. Here you see that both roles are equal and valuable. And no one is forgotten.
 
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The best strategic plan is useless if it cannot be executed tactically.

In affiliate marketing, campaigns are not launched without a strategy. It is needed in order to know exactly when searching for offers: for what and why you are going to launch, where is the most interesting offer.

If you have not chosen the tactics of launching advertising campaigns, we suggest immersing yourself in the classics. These options can be taken as a basis, but it is easy to change them to your liking.

Tier 2 and Tier 3

Strategy as the best option at the beginning with a small budget.

Tier 2 and Tier 3 traffic is several times cheaper than Tier 1 traffic. The other side of the coin - the payouts for the offer are lower.

But on “budget” GEOs, your entry threshold, the budget for tests and campaigns is also reduced. You can test more offers to get a result.

Low payout offers

This strategy does not limit you in choosing a GEO. Cheap offers involve a lot of leads if you plan to make money, for example, by downloading a game.

For a beginner, the “endless” green lines in the tracker will be a great motivation to continue working in affiliate marketing. Even if the profit is low. This is what you need to get started and develop your skills.

One vertical

There are a lot of verticals, it makes no sense to try everything at once. It is better to choose one vertical to your liking or one where you already have experience.

For example, you understand technology or nutra, have experience in crypto, or are interested in sports betting. Then you can concentrate on this vertical and the ones relevant to it.

The downside of this choice is the seasonality of the product and the limited number of offers on an interesting topic/vertical.

Spy - services / copying advertising campaigns

It may seem tempting. Copied the campaign that you found through the spy service - everything is ready.

But the real efficiency of this strategy is exaggerated. To put it mildly.

Firstly, most beginners try to make money without doing anything. That is, everyone starts one and the same, with one approach.

Secondly, the offer quickly burns out, and the effect of banner blindness takes place.

You need to use Spy services not only to create effective creatives. But also to search for ideas, inspiration, and experience, what and how it works for others. More about why you need to use spy services here.

The other option of the copy-paste strategy is copying green cases. But if with the first option, with a quick response and copying campaigns, something can work out, then with the second option - no. No one will ever share a converting offer, and that's a fact. Why you should not copy other people's "green" cases, we wrote here.

All together and at once

The minimum threshold for guaranteed success: to launch 10 offers from different verticals simultaneously to desktop and mobile traffic. At the same time, testing new sources and offers.

It seems to be logical, if one campaign fails, there are still 5 others. Where will the profit come from? Give or take it will go to zero or even plus, if you're lucky.

With all the logic of the theory, it will be difficult for a beginner to conduct such orchestras. Scattering attention in all directions and at once - the path to rapid burnout.

Conclusion

Strategy and testing are one of the cornerstones of success in affiliate marketing.

Thinking over a hypothetically profitable and win-win strategy, remember: the budget, experience, skill and knowledge may not be enough.

Fortunately, strategy is not something that is chosen once. Strategies can be combined, modified, changed to authors' liking. In short - be flexible! Good luck!
 
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How to work with a team remotely
You can't leave. Where to draw the line?

Forced remote work - you would like to work from the office. You work well and productively. But life, covid, globalization dictate other rules, and you - adjust as best you can.

How to move from the office to "online"? Communication, reporting, work organisation, motivation? What tools to use to be effective?

The Vimmy team mostly works remotely. Let's share our experience in organising the process.

Let's start with the good part

Remote or work online is popular in many companies around the world. This is not surprising, if there is no office, then there is no rent. Good for the budget.

A well-thought-out and well-organised structure of online work is convenient. It makes it possible to expand the geography of the search for suitable employees and specialists. Not in one city, but anywhere in the world.

Flexibility in working hours is also useful. It is not always convenient to come to the office at 5 am or stay until 2 am. Or take a break in the middle of the work day. Working remotely makes this possible.

Challenges

What pitfalls will surface with the transition to remote work?

Organizational issues; The lack of an office - where all can gather. There you can quickly meet up, solve the problem. Use the collective mind. The principle of synergy does not work well at a distance and the time zones are different..

At a distance, you are “torn out” of events and context. Minimum communication with the team, isolation. There is desynchronization with colleagues. There is no opportunity to discuss the news during lunch, no coffee breaks or going after work somewhere.

Employees do not know the names of colleagues, who does what. This happens if people come to the company and immediately start working remotely. People may not recognize each other in chats or during video calls. Even after a year of working together.

For new employees in the office there is an opportunity to observe the work of more experienced colleagues, to remember and learn from experience; It won't work remotely.

The start and end of the working day is different due to different time zones. For some tasks - not critical, for others - useful. Someone is looking after the campaigns. But also uncomfortable. Calls and negotiations need to be adjusted to one common time.

Getting up, going to the office and sitting at the computer to work there is not the same as getting up and starting work right from home. In slippers, pyjamas and a cup of coffee. Not everyone has such high self-discipline and motivation. The organisation of the workflow is very important. Without discipline, there is nothing to do at a remote work.

Organisation

How to control, what to report, how to communicate, what programs to use, how often to call up, how to structure the process, how to train new employees remotely? Lots of questions, let's get started.

Online office

A common gathering place is required. It used to be an office, but now we are looking for an online analogue. There are many options, in Vimmy we chose the Slack program. Simple interface, everything is convenient and clear, there are all the necessary functions. Read more about using Slack here.

You can choose any analogue. It just has to be convenient to communicate in the messenger. Create different chat rooms for different discussions so that there is no chaos. Transfer files quickly and easily. All in one place. You go into the application, and you are in the "office" with colleagues.

Setting goals

Setting goals/tasks verbally is a fiasco. Programs for setting goals and structuring them are a must have. At Vimmy we chose Asana, read more here.

It is always clearly visible at what stage the project or task is. And all participants can comment, post links, files and thoughts. Everything you need is stored in one place. No material confusion. It's easy to dig through history, find something old if you need to.

Jira, Asana, and its analogues make remote life easier. Open it up and see what you have to work on. Everything is before your eyes.

Reporting and calls

Reports are a waste of time. You can write one a week, add the results of the week's work and plans for the next one. Add questions, problems and suggestions, to resolve issues as soon as they arrive. Quickly consider interesting proposals, and improve work immediately.

A dozen calls will take all day, work - when?

The golden rule of working remotely is to get to the point.

If necessary, it is better to call up: contact, call, discuss.

Scheduled weekly calls are needed if there is a reason. Otherwise it's a waste of time.

When introducing a new employee, you need to make sure that they understand what to do, where to start, who to contact, etc.

Something requires constant monitoring, attention, inclusion and phone calls, but some tasks or people do not need it. Be flexible and adapt to the situation.

Knowledge base

Manuals, access to programs and accounts - all in one place, where it is easy to enter, find, use even for new employees.

Ideally, that's it. But it doesn't always work out like that.

Affiliate marketing is a sphere where everything is changing rapidly. And it can be unrealistic to keep the same operation manuals up to date.

Take the time to structure and write FAQs, that will be great. But if not, then don't worry.

Synchronisation

Motivation is either there or it is not, working under duress - the result is predictable.

At a distance, the team is stratified. Time is out of sync. Therefore, general gatherings, even online, will be useful.

Perhaps employees between departments do not communicate because their work tasks do not overlap. The overall picture of what is happening - has only the leader. A general gathering, discussion of common tasks, work done - this is necessary. These conversations and common plans unite. The community of the team is strengthened.

The general attitude and motivation of each member of the team plays a role in the process. And it's good if everyone understands what they are responsible for. What tasks to perform, what is in priority. Then work is easy and pleasant.

A kind word is also nice to hear, remember about feedback. If in the office it’s just “great job, well done”, then remotely it’s not so easy. Do not be too lazy to type the same thing in the chat, say it during the call. Ask if everything is fine, if there are any questions, thoughts, suggestions.

Everyone is different, someone has incredible self-discipline and personal motivation. Others may need a little more control. Just take it into account.

Conclusion

Remote work is another working format. It has its pros and cons. Especially when “everyday” issues are resolved and automated.

If you start to figure it out and do what needs to be done, then slowly everything will work out. Who, if not an affiliate marketer, does not know this.

Do you work in an office or remotely? Which format do you like best?
 
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Doctor of affiliate marketing: finding pain, making a diagnosis, getting a conversion

How to encourage the user to the target action? How to attract attention?

What are the customer's motives for clicking? Subscribe? Buy?

An affiliate, like a doctor, needs to make a diagnosis based on symptoms and tests. Understand, find out what is the "pain" factor for customers, and then propose a solution. In affiliate marketing, we solve pains, anxiety, and desires. And we solve them with the help of a product or service for which a person takes an offer.

In this article, we will look at what customers' pain is. And how to use the pain method to promote advertising campaigns.

What is the customer's pain?

In affiliate marketing, customer pains are inconveniences, problems, fears that a potential target audience has.

A person is worried about low incomes, lack of time for household chores, allergies and runny nose, endless hair loss, excess fat.

For an affiliate marketer, not all the "pains" of the customer are important. Only those that the customer can "cure" if he buys a product or service.

Why know where it hurts?

You are more likely to figure out how to treat it if you know what hurts. What creatives and headlines will attract attention, what to write on the landing page.

You can create an ad that will evoke a response from a hypothetical customer. Because it will solve the problem, achieve the goal, evoke emotions.

The customer does not want to know everything about your product. He wants to know how his life will improve after the purchase.

Give the customer what he wants is the right way to increase CTR.

How to figure out who is hurting where?

Statistics are a friend of an affiliate. Take websites like Google Trends and Statista. This is what is suitable for determining the global direction of the vertical trend and the preferences of the target audience.

It helps to use spy services, study the campaigns of other affiliates for similar offers. Of course, there is a need for analytics of tested creatives. They give a concrete idea of what works and what doesn't work.

Your tools are social networks, forums and blogs. There people share what worries them, what they dream about, what they want.

Look for reviews and comments on the products and services you intend to promote. Look for what attracts or repels potential customers.

The opinion of customers about products and services is power. It will help you speak the language of your target audience, to come up with headlines and sell text on the landing page, by taking their words and phrases.

Everyone is “hurt” in their own way.

Yes, we are different, problems are different, so what, pains too? Yes, but not really. Most problems are similar, desires and goals - too.

For example, offers on microloans, loans, make money online courses, brokers and other ways to earn money. You can use the fear of missing out (FOMO). And also - the desire to earn more. The desire to be successful, to buy a dream car or apartment.

In the nutra and e-commerce - the desire to look good, to be successful, popular, fashionable. Ahead - the pain of being lonely, ugly, sick and unhappy.

In dating, adult contents, gambling and betting - boredom, fatigue, routine, loneliness, lack of luck and income. These are niche pains.

If it was ME

Why is it better to work with verticals and offers that are interesting and understandable to you? It is more productive, works better (especially at the beginning)?

You understand the product or service being sold. It's easier for you to put yourself in the user's shoes. Understand why the target action, what pains are and what solutions would you suggest.

Understanding pains and needs, adding the right description is a bonus of credibility to your proposal. Customers believe that if someone understands their difficulties, worries and desires, it must mean that they will be offered a result and a solution. It is your product that will be able to relieve their pain.
 
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Hold for 20 days - too much or not? What does it depend on? Why is it needed? Can it be extended? Will the profit be paid out? Are there offers without Hold?

Let's discuss this in a new article.

What is Hols?

In affiliate marketing, Hold is a delay in payment while the affiliate network checks the quality of the traffic.

Hold is not only an affiliate marketing term. It is available in other systems of affiliate networks and financial services.

The Hold time is indicated in the description of the offer. Most often, payment is received immediately after the expiration of the specified period. Or in a day. Therefore, read the terms of the offer carefully! Well, not to be surprised later, on where the money is.

In practice, it looks like this: The affiliate marketer earned $500, the offer description specifies a 12-day Hold, therefore, the webmaster will receive the payment 12 days after the withdrawal request.

Why you need to “keep on Hold”

Because the affiliate network analyzes the quality of traffic, whether there are bots with incentive (motivated) traffic by checking compliance with the terms of the offer. For example, the GEO from which the traffic came.

There are verticals and offers where a return or cancellation of a purchased product/service is possible. The Hold gives time to “wait out” a possible return.

If the conditions are not met or fraudulent traffic is noticed, the affiliate network can cancel the payment.

How long to wait?

More often - from 1 to 45 days. It happens that the Hold is longer, but it happens that it is not.

The Hold time depends on the vertical and the offer. What product, what service? Can the order and deposit be confirmed immediately? Or do you have to wait until the goods are delivered to the customer? The terms of the offers are different, so the waiting time for the confirmation of the lead as well.

There are offers without Hold. For example, goods/services where there is a 100% prepayment. Still, more often than not, the lack of Hold is a consequence of special conditions for a webmaster from an affiliate network, who launches campaigns a lot, often, without bots and other surprises.

Can the affiliate network delay payments, extend the Hold? Yes. If they suspect fraud and traffic cheating. If the verification takes longer, then the Hold is guaranteed.

Conclusion

Keep in mind that Hold can happen when planning your campaign budget. No money - no tests, and if all the free money is in the affiliate networks Hold, then the situation is a stalemate. You will sit and wait for two weeks.

A Hold is not Shave, where they try to cheat and underpay (or not pay at all). A Hold is a natural process of checking the correctness of fulfilling the conditions of your offer.

There is no need to avoid or be afraid of Hold on payments. Especially if you comply with all the conditions of the offer, and your traffic is working.
 
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Offers with high payouts: take or not?

$300 per lead! When looking at offers, you see something like this - and immediately it catches your eye. Oh those promises! Images flash in your mind, and now you have already started to count the chickens even before they hatch. The soul asks for a big jackpot.

The benefits are obvious, you still need to work, be creative and optimize, but the profit would be higher. But not everything is so simple. There is a myth in affiliate marketing: a big payout is a big pain - the offer is complicated, and fishy. And can you even make money off of it?

Like all myths, this one scares beginners. Or is there a reason? After all, the experience of seasoned affiliates should not be overlooked either.

In the article we will analyze high-paying offers and the intricacies of working with them.

What are high-paying offers?

What is a high paying offer? If the payment for one conversion is more than a hundred dollars - two hundred, three hundred. Here is an example, an offer to make the first deposit with a payout of $321.08.


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How are these offers different from regular ones? The difference in the structure of the sales funnel. With a simple offer, the user enters an email or presses one button. And that's it, you got yourself a lead (if only it were that easy!). But with high-paying offers it will be a bit more difficult.

You need to prompt the user to take several actions. Where the final goal is to make a large deposit, purchase an expensive product or service. The larger and more difficult the path that the user must go through, the higher the payout.

Offers with medium or low payouts often have fewer restrictions on traffic type, GEO, and other conditions.

In what verticals to look for
  • E- commerce:
  • Finance
  • Gambling
  • Utilities
  • Dating
In all these verticals there are offers for making a deposit, paid subscriptions, paid content. Expensive goods and services, offers for taking out a loan or credit cards. All this brings the advertiser a direct financial benefit, for which they generously pay.

What is behind the offer?

Succeeding with offers, where there are many nuances and conditions, is not an easy task. They need a lot of optimization, retargeting. Of course, there will be those who will follow the path laid, but not all will reach the end. Example: Downloads a trial, opens a demo account, but falls off the hook of the marketing funnel.

A “complex” target action of a user requires more than just affiliate marketers experience. Here you need to understand the needs of the audience, know your product vertical, understand marketing and sales.

Almost always high-paying offers are TIER 1, where the campaign and tests require an above-average budget. It takes time because high paying offers get few conversions. You'll have to sweat, collect statistics, fix optimization, and campaign settings.

Sometimes you have to grind and grind for a week, two or even three. That is, you need everything at once. Budget, time, experience and desire to tinker. Not every experienced affiliate has them. What can be said about newcomers?

Suitable or not?

As an opportunity to make your first million - this is not the one. Motivating videos on YouTube do not reveal the intricacies of the work.

If you have experience in affiliate marketing, an understanding of the vertical and the audience you are going to target, then go for it. But get ready to track the sales funnel at all its stages and even adjust on the run. For correct optimization, you need to keep your finger on the pulse. You are still interested and have a budget - then go for it!

Conclusion

When working with high-paying offers, it's not the quantity that matters. Only the quality of the leads. And even for a few leads - all the efforts, nerves and money will pay off.

For some, these offers are a migraine. And for others - an alternative and exercise for the mind. Or even a strategy for working in affiliate marketing.

Do you tackle offers with big payouts?
 
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