Seeking Help US Sweepstakes in 2026: Still worth running or moving elsewhere?

[Neha_BlossomAd]

I've noticed mixed opinions on US sweepstakes recently.

For those still running them:

• Are you seeing stable volumes?
• Which traffic sources are surviving?
• Are advertisers becoming stricter on lead quality?
• If you moved away from sweeps, where did you go instead?

Not asking for campaign names—just trying to understand whether sweeps are still a viable vertical in 2026.

 

[ivanreach]

I've noticed mixed opinions on US sweepstakes recently.

For those still running them:

• Are you seeing stable volumes?
• Which traffic sources are surviving?
• Are advertisers becoming stricter on lead quality?
• If you moved away from sweeps, where did you go instead?

Not asking for campaign names—just trying to understand whether sweeps are still a viable vertical in 2026.

Sweepstakes remain a highly viable core vertical across our traffic network in 2026, driven by high-intent funnels like quizzes and gamified pre-landers that meet strict advertiser quality demands. While Tier-1 volumes have consolidated, we are seeing the most successful media buyers sustain profitability by leveraging our network on our push and pop traffic, or successfully adapting their funnels toward mobile utilities and high-payout lead gen.