I have a big idea, so big I think it will reward me with 6 or 7 digits. No one is doing this in my vertical. First how do I know how big it is? I always want to measure twice and cut once. Before I drop a few K to build a website I need to know that this is going to work. Do I just use adwords to determine how my competition sites get in a day? Facebook shows around 250,000 likes for a related website Would it appeal more to men or women? What about ages? Would men that are 18 buy? I have a really good feeling about this project, it just needs to get some air under its wings. Where do I start with research?