Graybeard
Well-Known Member
QUOTE<<<
In a Google thought experiment titled “The Selfish Ledger,” a digital profile, or ledger, records a person’s habits and routines over time, learning their preferences and nudging them to make certain choices. It seems ripped from the pages of science fiction, but artificial intelligence startup Neura quietly built a platform that’s not far off.
It’s called True Personas, and it taps a well of device data to create highly personalized experiences in apps. “We developed real world-based personas to enable companies to better serve their customers,” Ori Shaashua, head of product and cofounder at Neura, explained. “[We’re able to understand] how users engage with a service at a particular moment in their day.”
Here’s how it works: Neura partners with wearables and internet of things (IoT) manufacturers (including recognizable names like Philips) to integrate its software development kit into appliances, body weight scales, door locks, fitness trackers, smartwatches, and more.
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Your refrigerator, scale or smart watch will rat you out!
Neura’s Digital Personas learns users’ habits and routines to personalize apps
In a Google thought experiment titled “The Selfish Ledger,” a digital profile, or ledger, records a person’s habits and routines over time, learning their preferences and nudging them to make certain choices. It seems ripped from the pages of science fiction, but artificial intelligence startup Neura quietly built a platform that’s not far off.
It’s called True Personas, and it taps a well of device data to create highly personalized experiences in apps. “We developed real world-based personas to enable companies to better serve their customers,” Ori Shaashua, head of product and cofounder at Neura, explained. “[We’re able to understand] how users engage with a service at a particular moment in their day.”
Here’s how it works: Neura partners with wearables and internet of things (IoT) manufacturers (including recognizable names like Philips) to integrate its software development kit into appliances, body weight scales, door locks, fitness trackers, smartwatches, and more.
>>></>
Your refrigerator, scale or smart watch will rat you out!
Neura’s Digital Personas learns users’ habits and routines to personalize apps