Pavel Yudkevich
Member
Since most guides discuss the advertisement part and how to do it best most affiliates miss the point of affiliate marketing. So here is a complete guide that explains the work of a professional affiliate.
Start
Theory
Understanding your product: There are too many products out there. – Focus on the solution they provide.
Customers don’t want to spend hours researching a product's benefits \ downfalls and compare between hundreds of possible solutions. We just want to find a solution and fast. Your job is to understand what problem your product solves. Our clients want to increase their chances of successfully immigrating to Canada. –Meaning our solution is SECURITY.
Practice
There is always competition and if there is none than it means you don’t understand the solution you provide. Find your best competitor, understand what they do and do the same. This will promise you success to some extent.
Stage two
Theory
Understanding your customers: focusing on a specific audience is the key to success in marketing.
You provide a great solution, maybe the best there is. However, nobody knows about it. Marketing defines the different types of people that are most likely to purchase your product. – Target market. Our general target audiences are mostly married males, aged over 20 from a medium economic status.
Practice
Start building your customer archetypes considering: sex, age, economic status, language, habits, etc. Make an archetype for each type of customer that you think might have potential. Then try approaching them and ask would they be interested. Talking to your target market is essential in order to understand and define it.
Stage three
Theory
The bridge
This is the stage people intuitively start from – the advertising. This is the reason most people do not reach the marketing results they are looking for. Without the background research you are “shooting blanks” trying to advertise a specific solution to people you don’t understand and even if they need it you don’t know to present the benefits they are looking for. So here is the answer you were looking for. Stop being lazy and do your fucking homework!
Now that you have done your homework, you know your product's benefits and understand your target audience. It's time to approach them with a campaign!
We have a few advertisements, each talking about a specific need like: security, better standard of living, health, etc. We're always testing and improving our campaigns.
Practice
There is still much learning to do but this time you are combining it with actual results.
Make 2 advertisements with one difference between them: like the headline, color, picture, text, etc. Present them to one of your audiences. The advertisement has to speak directly to the person's emotions in order for him\her to drive action. Yes, any kind of decision is made emotionally before logic kicks in. So your job is to combine positive emotions with a logical base.
The more your advertisement sells – the better job you have done. Keep monitoring your advertisements and see which of them get most reactions, shares, sales, comments, etc. and apply the conclusions in your next campaigns. Don’t forget to continue testing!
Good luck!
Start
Theory
Understanding your product: There are too many products out there. – Focus on the solution they provide.
Customers don’t want to spend hours researching a product's benefits \ downfalls and compare between hundreds of possible solutions. We just want to find a solution and fast. Your job is to understand what problem your product solves. Our clients want to increase their chances of successfully immigrating to Canada. –Meaning our solution is SECURITY.
Practice
There is always competition and if there is none than it means you don’t understand the solution you provide. Find your best competitor, understand what they do and do the same. This will promise you success to some extent.
Stage two
Theory
Understanding your customers: focusing on a specific audience is the key to success in marketing.
You provide a great solution, maybe the best there is. However, nobody knows about it. Marketing defines the different types of people that are most likely to purchase your product. – Target market. Our general target audiences are mostly married males, aged over 20 from a medium economic status.
Practice
Start building your customer archetypes considering: sex, age, economic status, language, habits, etc. Make an archetype for each type of customer that you think might have potential. Then try approaching them and ask would they be interested. Talking to your target market is essential in order to understand and define it.
Stage three
Theory
The bridge
This is the stage people intuitively start from – the advertising. This is the reason most people do not reach the marketing results they are looking for. Without the background research you are “shooting blanks” trying to advertise a specific solution to people you don’t understand and even if they need it you don’t know to present the benefits they are looking for. So here is the answer you were looking for. Stop being lazy and do your fucking homework!
Now that you have done your homework, you know your product's benefits and understand your target audience. It's time to approach them with a campaign!
We have a few advertisements, each talking about a specific need like: security, better standard of living, health, etc. We're always testing and improving our campaigns.
Practice
There is still much learning to do but this time you are combining it with actual results.
Make 2 advertisements with one difference between them: like the headline, color, picture, text, etc. Present them to one of your audiences. The advertisement has to speak directly to the person's emotions in order for him\her to drive action. Yes, any kind of decision is made emotionally before logic kicks in. So your job is to combine positive emotions with a logical base.
The more your advertisement sells – the better job you have done. Keep monitoring your advertisements and see which of them get most reactions, shares, sales, comments, etc. and apply the conclusions in your next campaigns. Don’t forget to continue testing!
Good luck!
