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The complete three step CPA affiliate marketing guide

Discussion in 'Guides, Case Studies and Tutorials' started by Pavel Yudkevich, Jul 31, 2018.

  1. Pavel Yudkevich

    Pavel Yudkevich Affiliate affiliate

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    Since most guides discuss the advertisement part and how to do it best most affiliates miss the point of affiliate marketing. So here is a complete guide that explains the work of a professional affiliate.

    Start

    Theory

    Understanding your product: There are too many products out there. – Focus on the solution they provide.

    Customers don’t want to spend hours researching a product's benefits \ downfalls and compare between hundreds of possible solutions. We just want to find a solution and fast. Your job is to understand what problem your product solves. Our clients want to increase their chances of successfully immigrating to Canada. –Meaning our solution is SECURITY.

    Practice

    There is always competition and if there is none than it means you don’t understand the solution you provide. Find your best competitor, understand what they do and do the same. This will promise you success to some extent.


    Stage two

    Theory

    Understanding your customers: focusing on a specific audience is the key to success in marketing.

    You provide a great solution, maybe the best there is. However, nobody knows about it. Marketing defines the different types of people that are most likely to purchase your product. – Target market. Our general target audiences are mostly married males, aged over 20 from a medium economic status.

    Practice

    Start building your customer archetypes considering: sex, age, economic status, language, habits, etc. Make an archetype for each type of customer that you think might have potential. Then try approaching them and ask would they be interested. Talking to your target market is essential in order to understand and define it.

    Stage three

    Theory

    The bridge

    This is the stage people intuitively start from – the advertising. This is the reason most people do not reach the marketing results they are looking for. Without the background research you are “shooting blanks” trying to advertise a specific solution to people you don’t understand and even if they need it you don’t know to present the benefits they are looking for. So here is the answer you were looking for. Stop being lazy and do your fucking homework!

    Now that you have done your homework, you know your product's benefits and understand your target audience. It's time to approach them with a campaign!

    We have a few advertisements, each talking about a specific need like: security, better standard of living, health, etc. We're always testing and improving our campaigns.

    Practice

    There is still much learning to do but this time you are combining it with actual results.

    Make 2 advertisements with one difference between them: like the headline, color, picture, text, etc. Present them to one of your audiences. The advertisement has to speak directly to the person's emotions in order for him\her to drive action. Yes, any kind of decision is made emotionally before logic kicks in. So your job is to combine positive emotions with a logical base.

    The more your advertisement sells – the better job you have done. Keep monitoring your advertisements and see which of them get most reactions, shares, sales, comments, etc. and apply the conclusions in your next campaigns. Don’t forget to continue testing!

    Good luck!
     
    Katya, LeadReaktor and nasterkreed like this.
  2. AffBank
  3. AstroBoss

    AstroBoss Affiliate affiliate

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    This will surely be really helpful, you are kind enough to guide the newbie community, Thanks dude!
     
    Pavel Yudkevich likes this.
  4. Georgyico

    Georgyico Affiliate affiliate

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    this is best standard of the all business but exactly in affiiate marketin
    few people follow them
     
    Pavel Yudkevich likes this.
  5. Patrick3333

    Patrick3333 Affiliate affiliate

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    very insightful, thanks for this!
     
    Pavel Yudkevich likes this.
  6. Pavel Yudkevich

    Pavel Yudkevich Affiliate affiliate

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    From researches I encountered so far, this is usually the difference between the successful 2% and the struggling rest. I think marketing becomes easy and fun when you follow this pattern :)
     
  7. Free Classifieds

    Free Classifieds Affiliate affiliate

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    Thank You for Your Knowledge This Very Useful.
     
    Pavel Yudkevich likes this.
  8. affmarketer101

    affmarketer101 Affiliate affiliate

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    Thanks for sharing an interesting thread. :)
     
    Pavel Yudkevich likes this.
  9. nasterkreed

    nasterkreed Affiliate affiliate

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    usesful stuff, thanks
     
    Pavel Yudkevich likes this.
  10. Certified
    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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  11. Pavel Yudkevich

    Pavel Yudkevich Affiliate affiliate

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    You are all welcome, glad to help and hope it will be used in practice :)
     
    tyoussef likes this.
  12. LeadReaktor

    LeadReaktor Affiliate Manager Affiliate Manager affiliate

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    Thank you Pavel! Indeed, upfront planning is 80% success. It is ignored so often, unfortunately :(
     
    tyoussef likes this.
  13. Katya

    Katya Affiliate Manager Affiliate Manager affiliate

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    That's also an element of advertisement that many people don't consider while making their ads. It's very important to combine both in order to receive good results. The guide is awesome, thanks for sharing :)
     
    LeadReaktor likes this.
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